Reduce Time to Market by 30%
See how a UK-based marketing firm streamlined workflows, reduced campaign time, and improved data-driven strategies using Shorter Loop.
How a Marketing Agency Enhanced Efficiency and 3x Faster Campaign Deployment
Shorter Loop delivered measurable impact -
Streamlined Workflows and Increased Productivity
3X Faster Campaign Deployment
Improved Data-Driven Strategies
Smoothing the Chaos in Marketing Operations
Challenges the Company Faced
Fragmented workflows due to using too many disconnected tools
Switching across platforms slowed campaign momentum
Personas, ideas, and feedback lived in silos, limiting impact
Teams lacked a centralized view of campaign inputs and progress
Data lived in spreadsheets and slides, creating lag and misalignment
Goals They Wanted to Achieve
Centralize all campaign-building inputs (personas, ideas, feedback, data)
Improve collaboration between strategy and teams
Shorten the time from ideation to go-live
Enable real-time adjustments using accurate marketing data
Move toward agile, insight-driven campaign planning with interconnected tools
Fast Facts
How Shorter Loop Helped Modernize Marketing Operations
Shorter Loop equipped them with a single source of truth for everything—from ideation and feedback to execution and analytics. By unifying tools and workflows, teams could now move faster, create better campaigns, and drive greater impact with data-backed strategies.
Unified Ideation, Personas, and Strategy in One Place
All core marketing activities are brought into one centralized workspace.
Created and iterated on campaign ideas within the Digital Whiteboard
Mapped audience personas with direct connection to strategy
Aligned campaigns with client objectives using the Strategy Board
Removed duplication and confusion across planning phases
Streamlined Campaign Execution Workflow
Enabled faster campaign delivery with smart coordination tools.
Planned execution with strategic user story maps
Moved from plan to action with connected epics, features, and tasks
Improved agility by adapting campaigns in real time
Connected marketing strategy directly with creative and delivery teams
Data-Driven Strategy and Reporting
Turned complex marketing data into actionable insights.
Unified dashboards to analyze campaign success, engagement, and conversions
Connected campaign impact on business KPIs
Ran experiments to test CTAs, pricing, and messaging
Built strategies using learnings from past launches
Centralized Feedback Collection and Analysis
Shorter Loop’s Idea Manager simplified feedback management.
Collected inputs from internal teams and client partners
Tagged feedback to relevant campaigns or personas
Prioritized insights based on business and creative needs
Linked feedback directly to tasks and planning boards
Improved Cross-Tool Integration and Visibility
Connected all tools and teams into a seamless system.
Synced work from Jira, Trello, and Aha into one platform
Avoided duplication of tasks across systems
Gained full visibility into every stage of campaign development
Reduced switching time between tools and improved productivity
Results Achieved with Shorter Loop…
Streamlined Workflows
Shorter Loop replaced 5+ tools with a single connected system
Reduced internal delays by streamlining creative, research, and feedback loops
Achieved a 30% boost in internal productivity across campaign cycles
3X Faster Campaign Deployment
Marketing teams reduced campaign rollout timelines from weeks to days
Enabled on-demand response to market trends and client requests
Improved competitive edge by executing high-impact launches 3x faster
Improved Data-Driven Strategies
Unified analytics view enabled smarter targeting and sharper messaging
Increased campaign ROI by aligning creative output with real-time insights
Achieved a 25% uplift in campaign effectiveness across segments
Faster Time-to-Insight for Strategic Decision-Making
Data, personas, and feedback were always accessible in one workspace
Enabled mid-campaign course corrections without lag
Strategic pivots became faster and more confident
See what our customer say about their Success with Shorter Loop
Join hundreds of forward-thinking product teams already using our product management platform
Head of Marketing
The Agency
As the head of marketing at 'The Agency', I've witnessed a remarkable transformation since we integrated Shorter Loop into our workflow. The unified platform has not only streamlined our processes but also empowered us to launch campaigns faster and more effectively than ever before. Our team is now more synchronized, and our strategies are data-driven, leading to unparalleled success in our campaigns.