Product Management Glossary

Discover key product management terms and definitions used by top teams—all in one place. Build your knowledge, align with your team, and speak the language of great products.

Top searched: Minimum Viable Product (MVP) Product Roadmap User Story

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A

A/B Testing

A/B testing is essentially an experiment where two or more variants are tested against each other to...

AI in Product Management

AI in product management refers to the integration of artificial intelligence (AI) technologies and...

API (Application Program Interface)

API (Application Program Interface) is a set of protocols, routines, and tools for building software...

Accessibility testing

A testing process in which a product or feature is evaluated for its accessibility for users with...

Adaptive Design

Adaptive design refers to GUI design that adapts to different screen sizes.

Affiliate marketing

A marketing model where affiliates promote a product or service in exchange for a commission on...

Affinity Diagram

Affinity Diagram is a problem-solving technique that is used in product management to organize a...

Affinity Grouping

Affinity Grouping is the process of categorizing related items into groups based on their...

Agile

Agile is a project management methodology that emphasizes flexibility, collaboration, and continuous...

Agile Framework

Agile Framework is a methodology used in product development that emphasizes flexibility,...

Agile Methodology

Agile Methodology is an iterative and incremental approach to project management, particularly...

Agile Principles

Agile Principles refer to a set of values and principles for software development that prioritize...

Agile Product Development

Agile Product Development is a methodology that emphasizes flexibility, collaboration, and rapid...

Agile Product Management

Agile Product Management is an iterative and flexible approach to product development that...

Agile Product Owner

Agile Product Owner is a key role in Agile product development responsible for defining and...

Agile Release Train

An Agile Release Train (ART) is a framework for organizing and executing complex software...

Agile Values

Agile Values refer to the set of guiding principles that influence the Agile methodology for...

Agile coach

A professional who helps teams and organizations to adopt and apply Agile principles and practices.

Agile development

A software development approach that emphasizes flexibility, collaboration, and continuous delivery.

Agile maturity model

The Agile maturity model is a framework that helps organizations assess their level of Agile...

Agile team

An Agile team is a cross-functional group of individuals who work together to deliver a product...

Agile transformation

Agile transformation is the process of adopting and implementing agile methodologies across an...

Alpha Test

Alpha Test is the initial phase of testing in the product development process, where the product is...

Annual Recurring Revenue

Annual recurring revenue (ARR) is the annualized revenue generated from subscription-based recurring...

B

Backlog

A backlog is a prioritized list of features, enhancements, and bug fixes that a product team...

Backlog Refinement / Grooming

Backlog Refinement / Grooming is the process of reviewing and updating the product backlog to ensure...

Behavioral Product Management

Behavioral Product Management refers to the process of analyzing customer behavior data to inform...

Beta Test

Beta Test refers to the process of delivering a product to a selected group of users prior to its...

Beta Testing

Beta testing is the process of releasing a product to a select group of users to gather feedback and...

Bill of Materials (BOM)

A Bill of Materials (BOM) is a comprehensive list of materials, components, and sub-assemblies...

Bubble Sort

Bubble Sort is a simple sorting algorithm that repeatedly steps through the list, compares adjacent...

Bucket Sort

Bucket Sort is a comparison-based algorithm that sorts a list of elements by partitioning them into...

Burndown Chart

A burndown chart is a visual tool used by agile teams to track the progress of their work during a...

Business Agility

Business Agility refers to the ability of an organization to quickly adapt to changes in the market...

Business Intelligence

Business Intelligence (BI) refers to the set of methodologies, processes, architectures, and...

Business Model

A business model is a framework for how a company creates, delivers, and captures value. It outlines...

Business Model Canvas

The Business Model Canvas is a strategic management tool that allows businesses to describe, design,...

Business Transformation

Business transformation is a process of reinventing an entire organization to adapt changes to its...

Buy-a-Feature

Buy-a-Feature is a product development technique used to prioritize new features based on the demand...

Buyer Persona

Buyer Persona is a semi-fictional representation of the ideal customer based on market research and...

C

CIRCLES Method

The CIRCLES Method is a systematic approach to product management that involves assessing a...

Cannibalization

Cannibalization is the negative impact on the sales of a current product when introducing a newer,...

Captive Product Pricing

Captive Product Pricing is the strategy of setting a low price for a core product and charging a...

Certified Product Manager

Certified Product Manager is a professional certification awarded by the Association of...

Change Enablement

Change enablement is the practice of equipping teams and organizations with the tools, processes,...

Change Management

Change Management is the systematic approach to dealing with change, both from the perspective of an...

Change Management Principles

Change Management Principles refer to the best practices and guidelines for managing changes in a...

Channels of Distribution

Channels of distribution are the routes through which products or services are channeled from the...

Chief Product Officer

The Chief Product Officer (CPO) is a C-level executive who is responsible for the company's product...

Churn

"Churn" is a business term used to describe the rate at which customers or subscribers discontinue...

Churn Rate

Churn Rate is the percentage of customers who stop using a product or service during a given time...

Closing

Closing in Product Management refers to the final stage of the sales process where the customer...

Competitive Intelligence

Competitive Intelligence is the process of gathering and analyzing information about competitors,...

Competitive Landscape

Competitive Landscape refers to the current and potential competition for a company within its...

Competitive analysis

Competitive analysis is the process of identifying and evaluating the strengths and weaknesses of...

Concept Review

Concept Review is the process of evaluating new product ideas, examining their feasibility and...

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable,...

Continuous Delivery

Continuous Delivery is a software development approach in which code changes are automatically...

Continuous Deployment

Continuous Deployment is a software engineering approach in which any code change that passes all...

Continuous Discovery

Continuous Discovery is an ongoing process of gathering customer feedback and insights to inform...

Continuous Improvement

Continuous Improvement is an ongoing approach to enhancing products, processes and services by...

Continuous Integration

Continuous Integration is a software development practice where code changes are frequently and...

Cost of Delay

Cost of Delay (CoD) is a concept used in product management to quantify the impact of delaying the...

Cross Browser Testing

Cross Browser Testing is the process of testing a website or web application across multiple web...

Cross-Functional Team

A Cross-Functional Team is a group of individuals from various departments or areas of expertise...

Cross-selling

Cross-selling is a sales technique where a company promotes complementary or additional products to...

Crystal Agile Framework

The Crystal Agile Framework is a software development methodology that emphasizes team...

Customer Advisory Board

Customer Advisory Board is a group of strategically selected customers who are invited to regularly...

Customer Empathy

Customer empathy refers to the ability of product managers to understand the feelings, needs, and...

Customer Experience

Customer experience refers to the overall interaction and perception customers have of a company's...

Customer Journey Map

Customer Journey Map is a visual representation of the entire customer experience, mapping it from...

Customer acquisition cost (CAC)

Customer acquisition cost (CAC) is the total cost incurred by a company to acquire a new customer,...

Customer churn rate

Customer churn rate is the percentage of customers who stop using a product or service during a...

Customer development

Customer development is a process of understanding customer needs and validating product hypotheses...

Customer development interview

A customer development interview is a research method used by product managers to gain insights into...

Customer development survey questions

Customer development survey questions are a set of questions designed to gather information from...

Customer experience (CX)

Customer experience (CX) refers to the overall perception a customer has of a company based on all...

Customer feedback

Customer feedback refers to the information provided by customers about their experience with a...

Customer lifetime value (CLV)

Customer lifetime value (CLV) is the total amount of money a customer is expected to spend on a...

Customer needs

Customer needs refer to the desires, requirements, and expectations of a customer that a product or...

Customer pain points

Customer pain points refer to the specific problems or challenges that customers face when using a...

Customer persona

A customer persona is a fictional representation of a target customer group that is based on market...

Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company's interactions with...

Customer retention

Customer retention refers to the ability of a company to retain its existing customers over a period...

Customer retention rate

Customer retention rate is the percentage of customers who continue to do business with a company...

Customer segmentation

Customer segmentation is the process of dividing a customer base into smaller groups of individuals...

Customer service

In product management, customer service is not just support — it’s the critical bridge between the...

Customer service level agreement (SLA)

A Customer Service Level Agreement (SLA) is a contract between a service provider and a customer...

Customer success management

Customer success management is the process of ensuring that customers achieve their desired outcomes...

Customer validation

Customer validation is the process of testing and validating a product idea or feature with actual...

D

DACI Decision-Making Framework

DACI Decision-Making Framework is a model for decision-making that stands for Driver, Approver,...

DEEP Backlog

DEEP Backlog refers to a backlog characterized by Detailed, Emergent, Estimated, and Prioritized...

Daily Scrum

Daily Scrum is a daily meeting that is a part of Agile product management, where team members come...

Data Product Manager

A Data Product Manager is a professional who is responsible for the development and management of...

Definition of Done

Definition of Done is a team agreement in product development that outlines the conditions which...

Definition of Ready

Definition of Ready refers to a checklist of criteria that a user story, feature, or epic must meet...

Dependency

Dependency in product management refers to the relationships between tasks and components that...

Design Concept

Design concept is an abstract, high-level plan that represents the intended vision or direction of a...

Design Ops

Design Ops is a framework that enables cross-functional teams to collaborate, streamline and...

Design Thinking

Design Thinking is a problem-solving approach that focuses on understanding the user's needs and...

Design system

A design system is a collection of reusable components, guidelines, and standards that are used to...

DevOps

DevOps is a software development approach that combines development and operations teams to enhance...

Digital Product Manager

A Digital Product Manager is responsible for the entire lifecycle of a digital product, from...

Digital Transformation

Digital transformation is the process of integrating digital technology into all areas of a...

Disciplined Agile (DA)

Disciplined Agile (DA) is a process decision framework that provides teams with contextual guidance...

Disruptive Innovation

Disruptive Innovation refers to the creation of a new market by providing a simpler, more affordable...

Distinctive Competence

Distinctive competence is a unique attribute or set of competencies that differentiate an...

Documentation

Documentation refers to the process of recording important information related to a product's...

Dual-Track Agile

Dual-Track Agile is a product development methodology that involves running two parallel tracks -...

Dynamic Systems Development Method (DSDM)

Dynamic Systems Development Method (DSDM) is a framework for agile software development that aims to...

E

Eisenhower Matrix

The Eisenhower Matrix is a decision-making tool used in product management, based on the urgency and...

Email marketing

Email marketing is a digital marketing strategy that involves sending promotional messages or...

Empathy Maps

Empathy Maps are a visual tool used by Product Managers to understand the needs, behaviors, and...

End-User Era

End-User Era refers to the prevailing business strategy of designing and developing products with...

Engineering Backlog

Engineering backlog is a list of technical tasks that software development teams need to complete...

Enterprise Architecture Planning

Enterprise Architecture Planning (EAP) is a process used by organizations to align their business...

Enterprise Architecture Roadmap

Enterprise Architecture Roadmap is a strategic plan that outlines the technology infrastructure and...

Enterprise Feedback Management

Enterprise Feedback Management (EFM) is the systematic approach to capturing, managing, and using...

Enterprise Transformation

Enterprise Transformation is the process of changing an organization's entire business model or...

Epics

Epics are large, high-level user stories that capture a big, overarching business objective. They...

Event marketing

Event marketing is a promotional strategy that involves creating a themed display, exhibit, or...

Experiments

Experiments in Product Management refer to the process of testing and validating hypotheses about...

eXtreme Programming (XP)

eXtreme Programming (XP) is a software development methodology that aims to improve software quality...

F

Feature

A feature is a specific functionality or attribute of a product that provides value to the user and...

Feature Audit

A feature audit is a review of all features in a product to assess their effectiveness and relevance...

Feature Bloat

Feature Bloat refers to the phenomenon where a product has too many features, making it complex and...

Feature Creep

Feature creep refers to the continuous addition of unnecessary features to a product beyond what was...

Feature Driven Development (FDD)

Feature Driven Development (FDD) is an iterative and incremental software development process that...

Feature Factory

Feature Factory is a term used to describe an environment in which a product team pushes out...

Feature Flag

A feature flag is a software development technique that allows developers to turn specific features...

Feature Gap Analysis

Feature Gap Analysis is a process of identifying the difference between the features of a product...

Feature Kickoff

Feature kickoff is the process of introducing a new feature or product to the development team and...

Feature Outcome Assessment

Feature Outcome Assessment is a process that involves analyzing the success of a feature request or...

Feature Release

Feature Release refers to a process in product management where a new product or an upgrade to an...

Feature prioritization

Feature prioritization is the process of determining the relative importance or urgency of different...

Feature roadmap

A feature roadmap is a high-level plan that outlines the development of new product features over a...

Feature-Less Roadmap

A feature-less roadmap is a strategic plan that focuses on high-level goals, objectives, and...

Features

Features refer to the distinct functionality or characteristics of a product that satisfy user needs...

Feedback Management

Feedback management is the process of collecting, analyzing and using feedback received from...

Fibonacci Agile Estimation

Fibonacci Agile Estimation is a type of estimation method used in agile software development, which...

Finance Product Manager

A Finance Product Manager is responsible for developing and managing financial products and services...

Fundamentally New Product

Fundamentally New Product refers to a product that represents a significant departure from the...

G

GIST Planning

GIST Planning is a product management framework that stands for Goals, Ideas, Step-Projects, and...

Gantt Chart

A Gantt chart is a type of bar chart that illustrates a project schedule, showing the start and end...

General availability (GA)

General availability (GA) is a term used to describe the stage in a product's lifecycle when it is...

Go-to-Market Strategy

Go-to-Market Strategy is a comprehensive plan outlining how a company will introduce and promote its...

Greenfield Project

Greenfield Project refers to a project that is developed from scratch, without any prior constraints...

Group Product Manager

A Group Product Manager (GPM) is a senior-level product manager who manages a group or suite of...

Growth Product Manager

A Growth Product Manager is responsible for driving growth and revenue for a product or a business...

H

HEART Framework

HEART Framework is a methodology that measures user experience by analyzing five key metrics:...

Hook Model

The Hook Model is a psychological framework that helps product managers design products that create...

Hooked Method

The Hooked Method is a product development framework that focuses on creating habit-forming products...

I

ICE Scoring Model

The ICE Scoring Model is a popular method among product managers to gauge the potential impact,...

IT Management

IT Management is the process of overseeing all technology resources within an organization to ensure...

IT Project Manager

An IT Project Manager is a professional responsible for overseeing the planning, execution, and...

Idea Backlog

Idea backlog is a list of potential ideas or features that can be added to a product in the future,...

Idea Management

Idea Management is the process of collecting, organizing, evaluating, and prioritizing new product...

Ideation

Ideation is the process of brainstorming and generating new ideas for a product or project.

Impact Map

An Impact Map is a visual representation of the relationship between business goals, user needs, and...

Impact Mapping

Impact Mapping is a product management methodology used for visualizing and aligning business goals...

Implicit Requirements

Implicit requirements are requirements that are not explicitly communicated or documented, but are...

Incident Management Practice

Incident Management Practice refers to the systematic approach of identifying, analyzing, and...

Incremental Innovation

Incremental innovation is a type of innovation that involves making small, gradual improvements to...

Influencer marketing

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand's...

Information Flows in Product Management

Information flows in product management refer to the movement of data and knowledge across different...

Information Technology

Information Technology (IT) is a field of study focused on the acquisition, processing, storage, and...

Initiative

Initiative in Product Management refers to a new project or idea that is proposed and planned by the...

Innovation Management

Innovation management refers to the process of managing an organization's innovation strategy,...

Integration testing

Integration testing is a software testing technique that tests the interaction between different...

Intuitive Design

Intuitive design refers to designing a product interface that is user-friendly and easy to...

IoT (Internet of Things) Product Manager

An IoT (Internet of Things) Product Manager is an individual who manages the development and...

Iteration

Iteration refers to the process of repeating a set of steps, typically in software development, to...

Iterative Testing

Iterative testing is a software development practice where a product is tested repeatedly and...

J

Jira

Jira is a popular software solution for agile product management, developed by Atlassian. It offers...

Jobs-to-be-done Framework

The Jobs-to-be-done Framework is a product management approach that focuses on understanding the...

K

K-Means Clustering

K-Means Clustering is a machine learning algorithm used to group similar data points together based...

K-Nearest Neighbor (KNN)

K-Nearest Neighbor (KNN) is a machine learning algorithm used for classification and regression. It...

KANO Model

The KANO Model is a product management framework that categorizes customer preferences into three...

KPI Dashboard

A KPI Dashboard is a visual representation of key performance indicators (KPIs) that provides...

KPIs

KPIs (Key Performance Indicators) are measurable values that demonstrate how effectively a company...

Kaizen

Kaizen is a Japanese term that means continuous improvement. In product management, it refers to the...

Kanban

Kanban is a visual project management tool that helps teams to manage work by visualizing workflow,...

Kanban Board

A Kanban board is a visual project management tool that helps teams visualize work, optimize...

Kanban Roadmap

The Kanban Roadmap is a visual representation of the product development process that uses the...

Kernel Product

A kernel product is the core product that serves as the foundation for a product line, and is...

Key Performance Indicator (KPI)

A Key Performance Indicator (KPI) is a measurable value that helps to determine how well a company...

Key Results

Key Results are specific, measurable, and time-bound outcomes that a product team aims to achieve in...

Key Success Factors

Key Success Factors in Product Management refer to the critical elements that must be in place for a...

Key performance indicators (KPIs)

Key performance indicators (KPIs) are measurable values that demonstrate how effectively a company...

Kickoff Meeting

A Kickoff Meeting is a meeting held at the beginning of a project or product development cycle where...

Kill Switch

A kill switch is a feature in a product that allows the product owner or administrator to remotely...

Knowledge Base

A knowledge base is a centralized repository of information that is used to store, organize, and...

Knowledge Management

Knowledge Management in Product Management refers to the process of identifying, capturing,...

Known Unknowns

Known Unknowns refer to the risks and uncertainties that are identified and acknowledged by a...

L

Landing Page

A landing page is a standalone web page designed specifically for a marketing or advertising...

Launch Plan

A launch plan is a comprehensive strategy outlining the steps and tactics necessary to successfully...

LeSS (Large Scale Scrum)

LeSS (Large Scale Scrum) is a framework for scaling Scrum to larger organizations, involving...

Lead Product Manager

A Lead Product Manager is a high-level management position responsible for overseeing a team of...

Lead Time

Lead time refers to the amount of time it takes for a product to be manufactured and delivered to...

Lead generation

Lead generation is the process of identifying and cultivating potential customers for a business's...

Lead qualification

Lead qualification is the process of determining whether a potential customer is a good fit for a...

Lean Analytics

Lean Analytics is a methodology that focuses on using data to drive decision-making and product...

Lean MVP

Lean MVP is a minimum viable product that has only the core features necessary to test the product...

Lean Product Development

Lean Product Development is a methodology that focuses on creating products with the least amount of...

Lean Software Development

Lean Software Development is a methodology that aims to minimize waste while maximizing customer...

Lean UX

Lean UX is a methodology that focuses on reducing waste in the product development process by...

Lean canvas

The Lean Canvas is a one-page business plan template that helps product managers and entrepreneurs...

Lean metrics

Lean metrics are a set of measurements used by product managers to evaluate the effectiveness of...

Lean principles

Lean principles are a set of methodologies and practices aimed at minimizing waste and maximizing...

Lean startup

Lean startup is a methodology for developing businesses and products that aims to shorten product...

Learning Loop

The Learning Loop in Product Management is a continuous process of gathering customer feedback,...

Legacy System

A legacy system is an outdated technology or software that is still in use because it is too...

LifeTime Value (LTV)

LifeTime Value (LTV) is the total amount of revenue a customer is expected to generate for a...

Lifecycle Management

Lifecycle Management is the process of managing a product from its conception to its retirement. It...

Line Extension

Line Extension is a product management strategy where a company introduces additional variations of...

Localization

Localization is the process of adapting a product or service to meet the language, cultural, and...

Long-Tail Product

A long-tail product is a niche product that has a low sales volume but a high profit margin,...

Loss Aversion

Loss aversion is a cognitive bias where people feel the pain of loss more strongly than the pleasure...

Low-Fidelity Prototype

A low-fidelity prototype is a basic, rough, and incomplete representation of a product that is used...

M

MVP Testing

MVP Testing stands for Minimum Viable Product Testing. It is a process of testing the basic version...

MVP Workshop

An MVP Workshop is a collaborative session where product managers, designers, developers, and...

MVP canvas

The MVP canvas is a tool used by product managers to define the minimum viable product (MVP) by...

Machine Learning

Machine Learning is a type of artificial intelligence that allows software applications to learn...

Marginal Gains

Marginal Gains is a product management strategy that focuses on making small, incremental...

Market Requirements Document (MRD)

Market Requirements Document (MRD) is a document that outlines the needs, expectations, and demands...

Market Validation

Market Validation is a process of testing a new product or service idea with potential customers to...

Market research

Market research is the process of gathering, analyzing, and interpreting information about a market,...

Market segmentation

Market segmentation is the process of dividing a market into smaller groups of consumers with...

Market sizing

Market sizing is the process of estimating the potential demand for a product or service in a...

Market sizing model

A market sizing model is a tool used by product managers to estimate the potential market size for a...

Marketing

Marketing in Product Management refers to the process of identifying, anticipating, and satisfying...

Marketing funnel

The marketing funnel is a model that represents the journey of a potential customer from initial...

Marketing mix

The marketing mix refers to the set of tactics and tools that a product manager uses to promote...

Marketing plan

A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and...

Marketing strategy

A marketing strategy is more than just a plan — it’s the guiding framework that defines how a...

Marketing tactic

A marketing tactic is a specific action or strategy used to promote a product or service. It is...

Metadata

Metadata is data that provides information about other data. It includes information such as the...

Method of Procedure

Method of Procedure (MOP) is a structured approach used by product managers to describe the detailed...

Metrics

Metrics are quantifiable measurements used to track and assess the performance of a product or...

Microservices

Microservices are a software development technique where applications are built as a collection of...

Milestones

Milestones are specific points in a product's development that are used to measure progress and...

Mind Mapping

Mind Mapping is a visual brainstorming technique used to organize and structure ideas. It involves...

Minimal Viable Product (MVP)

A Minimal Viable Product (MVP) is a version of a product with just enough features to satisfy early...

Minimum Desirable Product (MDP)

Minimum Desirable Product (MDP) is a product management strategy that focuses on creating a product...

Minimum Marketable Feature (MMF)

Minimum Marketable Feature (MMF) is the smallest set of functionality in a product that can be...

Minimum Viable Experience (MVE)

Minimum Viable Experience (MVE) is a product management approach that focuses on creating the...

Minimum Viable Feature (MVF)

Minimum Viable Feature (MVF) is the smallest set of features that can be developed to validate a...

Minimum Viable Product (MVP)

Minimum Viable Product (MVP) is a product development strategy in which a new product is developed...

Mission Statement

A mission statement is a concise statement that defines the purpose and objectives of a product or...

MoSCoW Method

The MoSCoW Method is a prioritization technique used in product management to categorize features or...

MoSCoW Prioritization

MoSCoW Prioritization is a technique used in product management to prioritize tasks based on their...

Mobile Optimization

Mobile Optimization refers to the process of designing and adapting a website or application to...

Mockup

A mockup is a visual representation of a product or feature that is used to test and validate design...

Model-View-Controller (MVC)

Model-View-Controller (MVC) is a software design pattern that separates an application into three...

Monetization

Monetization refers to the process of generating revenue from a product or service, typically...

Monthly Recurring Revenue

Monthly Recurring Revenue (MRR) is the predictable and recurring revenue generated by a...

Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is a metric used in product management to calculate the total...

Multi-sided Platform

A multi-sided platform is a type of business model that facilitates interactions between two or more...

Multivariate Testing

Multivariate Testing is a technique used in product management to test multiple variations of a...

N

NPS (Net Promoter Score)

NPS (Net Promoter Score) is a metric used to measure customer loyalty and satisfaction by asking...

Narrative Fallacy

Narrative Fallacy is a cognitive bias where individuals create a story or narrative to explain past...

Natural Language Processing (NLP)

Natural Language Processing (NLP) is a subfield of artificial intelligence that focuses on the...

Nearshoring

Nearshoring is the practice of outsourcing business processes or services to a nearby country, often...

Needfinding

Needfinding is the process of identifying and understanding the needs, wants, and desires of...

Needs Assessment

Needs Assessment is the process of identifying and evaluating the needs and requirements of...

Negative Feedback

Negative Feedback in Product Management refers to the process of providing constructive criticism or...

Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric used in product management to measure customer loyalty and...

Network Effect

Network Effect refers to the phenomenon where the value of a product or service increases as more...

New Product Development (NPD)

New Product Development (NPD) is the process of creating and bringing a new product to the market,...

Next Best Action (NBA)

Next Best Action (NBA) is a decision-making process used in product management to determine the most...

Niche Market

A niche market is a small, specialized segment of a larger market that can be targeted by a product...

Niche Product

A niche product is a product that is designed to meet the specific needs of a small and specialized...

Node.js

Node.js is an open-source, cross-platform, back-end JavaScript runtime environment that executes...

Non-Disclosure Agreement (NDA)

A Non-Disclosure Agreement (NDA) is a legal contract between two or more parties that outlines...

Non-Functional Requirements

Non-Functional Requirements are the characteristics that a product must have, such as performance,...

Non-Linear Growth

Non-Linear Growth is a phenomenon where the growth of a product or company is not proportional to...

Nonlinear Scaling

Nonlinear Scaling is a product management strategy where the growth of a product or feature is not...

North Star Metric

The North Star Metric is a single metric that represents the core value that a product delivers to...

Nurturing Leads

Nurturing Leads refers to the process of building relationships with potential customers and guiding...

O

OKR (Objectives and Key Results)

OKR (Objectives and Key Results) is a goal-setting framework used by product management teams to...

OODA Loop

The OODA Loop is a decision-making framework that stands for Observe, Orient, Decide, and Act. It is...

Objection Handling

Objection Handling is the process of addressing and overcoming objections or concerns that potential...

Objectives and Key Results

Objectives and Key Results (OKRs) is a management framework used to set measurable goals and track...

Objectives and Key Results (OKRs)

Objectives and Key Results (OKRs) is a goal-setting framework used by product management teams to...

Observability

Observability in Product Management refers to the ability to measure and understand how a product is...

Offshoring

Offshoring is the practice of relocating a company's business process, such as manufacturing or...

Onboarding

Onboarding is the process of integrating new users or customers into a product or service, providing...

One-Click Purchase

One-Click Purchase is a feature that allows customers to make a purchase with a single click,...

Open Innovation

Open Innovation is a product management approach that involves collaborating with external parties...

Operational Efficiency

Operational Efficiency refers to the ability of a product or process to operate in a cost-effective...

Operational Risk

Operational Risk refers to the risk of loss resulting from inadequate or failed internal processes,...

Opportunity Assessment

Opportunity assessment in business is the process of evaluating potential product opportunities to...

Opportunity Cost

Opportunity cost is the potential benefit that is foregone when choosing one option over another. It...

Opportunity Score

Opportunity Score is a metric used by product managers to evaluate the potential of a new product or...

Opportunity Scoring

Opportunity Scoring is a product management technique used to evaluate and prioritize potential...

Opportunity Solution Tree

Opportunity Solution Tree is a tool used in product management to map out problems and corresponding...

Opt-In

Opt-In is a process of obtaining consent from a user or customer to receive marketing or promotional...

Organizational Alignment

Organizational Alignment in Product Management refers to the process of ensuring that all...

Outcome-based Product Management

Outcome-based Product Management is a product management approach that focuses on achieving specific...

Outsourcing

Outsourcing is the practice of hiring a third-party company or individual to perform tasks or...

P

PDCA Cycle

PDCA Cycle, short for Plan-Do-Check-Act Cycle, is a management model that outlines a continuous...

PERT Chart

PERT Chart is a project management tool used to plan, schedule, and control complex tasks within a...

Pair Programming

Pair programming is a software development technique where two programmers work together at a single...

Patent

A patent is a legal document that gives inventors exclusive rights to their inventions for a certain...

Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time...

Pendo

Pendo is a product management platform that allows businesses to collect and analyze user behavior...

Persona

A persona is a fictional representation of a target customer group that is used to guide product...

Pivot

Pivot is a strategic change in a product's direction in response to market feedback, customer needs,...

Planning Poker

Planning Poker is a consensus-based technique used by Agile product teams to estimate the effort...

Platform

A platform is a software or hardware system that provides a foundation for other products or...

Platform Product Manager

A Platform Product Manager is a professional responsible for the strategic planning, development,...

Positioning

Positioning is the process of identifying a product's unique features and benefits and communicating...

Pricing Strategy

Pricing strategy refers to the method a company uses to price its products or services. It involves...

Prioritization

Prioritization is a product management technique that involves ranking tasks or features based on...

Prioritization matrix

A prioritization matrix is a tool used in product management to help prioritize tasks or features...

Process Management

Process management involves designing, implementing, and optimizing workflows and procedures to...

Product

A tangible or intangible item that is created or produced by a company, business or organization...

Product Adoption

Product Adoption refers to the overall process of introducing a new product to the market, and...

Product Analytics

Product Analytics refers to the process of collecting, analyzing, and interpreting data related to a...

Product Architecture

Product Architecture is the arrangement of components and subsystems that define the product's...

Product Brief

A product brief is a concise document that outlines the key features, benefits, and user experience...

Product Consolidation

Product consolidation is a process where a company combines multiple products or product lines into...

Product Council

Product Council refers to a team of stakeholders who gather together at regular intervals to assess...

Product Critique

Product Critique is a process of collecting feedback from stakeholders on the performance, design,...

Product Design

Product design is the process of creating a product’s aesthetics, functionality, and user...

Product Designer

A product designer is responsible for designing and developing the look, feel, and functionality of...

Product Development

Product Development is the process of creating a new product or improving an existing one through...

Product Development Cycle

The product development cycle is the process of creating, testing, and launching a new product or...

Product Development Manager

A product development manager is a professional responsible for overseeing the entire process of...

Product Development Process

Product Development Process (PDP) is the systematic and structured approach to designing,...

Product Differentiation

Product differentiation refers to the process of developing and promoting differences between...

Product Discovery

Product Discovery is the process of identifying and validating a product idea through research,...

Product Disruptor

Product Disruptor refers to the introduction of a new product or service that fundamentally changes...

Product Enablement

Product Enablement is the process of equipping a product team with the essential skills, tools,...

Product Engagement Score

A Product Engagement Score is a metric used by product managers to evaluate the level of interaction...

Product Excellence

Product Excellence refers to the process of producing and marketing high-quality products that meet...

Product Launch

Product Launch refers to the process of introducing a new product to the market. It involves various...

Product Launch Management

Product Launch Management refers to the process of planning, coordinating, and executing the release...

Product Launch Manager

A Product Launch Manager is a professional who manages and coordinates cross-functional teams to...

Product Launch Timeline

A product launch timeline is a strategic plan that outlines the specific actions and milestones that...

Product Leadership

Product Leadership is a management approach that focuses on driving innovation, customer...

Product Led Growth

Product Led Growth is a business strategy that focuses on using the product itself as the main...

Product Life Cycle

The Product Life Cycle is a marketing concept that tracks the stages of a product's lifespan, from...

Product Management Audit

Product Management Audit is an evaluation of a company's product management capabilities, processes,...

Product Management Talent

Product Management Talent refers to a combination of skills, competencies, and experience necessary...

Product Marketing Manager

A Product Marketing Manager (PMM) is responsible for developing marketing strategies, creating...

Product Metrics

Product Metrics refer to the quantitative measurements that help product managers analyze and...

Product Mission

A product mission is a statement that describes the purpose and goals of a product. It outlines the...

Product Mix Strategy

Product mix strategy refers to a marketing plan that a company uses to determine which products to...

Product Operating Model

A product operating model is the set of processes, tools and activities in a business that enable a...

Product Operating Model

"What is a Product Operating Model?" refers to the set of processes and strategies used by a company...

Product Ops

"Product Ops" is a emerging function in a company's product management team. The role involves...

Product Optimization

Product Optimization is the process of improving the performance and profitability of a company's...

Product Planning

Product planning is the process of defining a product strategy and roadmap based on customer and...

Product Portfolio Management

Product Portfolio Management is a strategic approach that helps businesses to manage their...

Product Portfolio Manager

Product Portfolio Manager is a professional responsible for overseeing a company's entire product...

Product Prioritization Frameworks

Product Prioritization Frameworks are a set of guidelines or methodologies used by product managers...

Product Process Matrix

Product Process Matrix is a tool used by product managers to assess the potential of a new product...

Product Profitability

Product Profitability is a measurement of the profitability of a product or group of products...

Product Requirements Document

The Product Requirements Document (PRD) is a written document that outlines the requirements,...

Product Requirements Document (PRD)

A Product Requirements Document (PRD) is a formal document that outlines the requirements, features,...

Product Requirements Management

Product Requirements Management refers to the process of identifying, documenting, prioritizing,...

Product Sense

Product sense is the ability to understand user needs, identify gaps in the market, and make...

Product Specs

Product Specs specify the features, functionalities, and requirements of a product being developed...

Product Stack

Product Stack refers to a visual representation of all the products offered by a company that are...

Product Strategist

A product strategist is responsible for developing and executing a long-term product vision and...

Product Strategy Framework

A product strategy framework is a systematic approach to developing and implementing a plan to...

Product Tree

Product Tree refers to a visual representation of a product hierarchy that shows the relationships...

Product Vision

Product Vision is a high-level statement that describes the long-term goals and aspirations of a...

Product Vulnerability

Product vulnerability refers to the susceptibility of a product to risks that can compromise its...

Product backlog

The product backlog is a prioritized list of features, enhancements, and bug fixes that a product...

Product lifecycle

Product lifecycle refers to the stages a product goes through from its conception to its eventual...

Product manager

A product manager is responsible for the strategy, roadmap, and feature definition of a product or...

Product owner

The product owner is the person responsible for defining and prioritizing the product backlog and...

Product positioning

Product positioning is the process of identifying a product's unique value proposition and target...

Product roadmap

A product roadmap is a high-level visual summary that outlines the vision and direction of a product...

Product strategy

Product strategy is a long-term plan for the development and management of a product or product...

Product-Centric

Product-Centric is a strategic approach to product management that places the product at the center...

Product-Led Organization

Product-Led Organization is a company approach that prioritizes delivering value through the...

Product-market fit

Product-market fit is the degree to which a product satisfies the demands of the market it is...

Product-market fit matrix

The Product-market fit matrix is a tool used by product managers to evaluate the fit between a...

Product-market fit survey

A product-market fit survey is a research tool used by product managers to determine how well their...

Product-market fit survey questions

Product-market fit survey questions are a set of questions designed to gather feedback from...

Program Management

Program management refers to the coordination and management of multiple related projects that are...

Program Manager

A Program Manager is a professional who oversees a group of related projects to achieve strategic...

Project Management

Project Management is the process of planning, organizing, and managing resources to complete a...

Project Manager

A project manager is responsible for planning, executing, and closing projects within an...

Project Roadmap

Project Roadmap is a visual representation of a project's goals, timelines, and deliverables that...

Prototyping

Prototyping is the process of creating a preliminary model or sample of a product to test and...

Public relations (PR)

Public relations (PR) in Product Management refers to the strategic communication between a company...

Q

Quality Assurance

Quality Assurance in Product Management refers to the process of ensuring that a product meets the...

Quality Assurance (QA)

Quality Assurance (QA) in Product Management refers to the process of ensuring that a product meets...

Quality Function Deployment (QFD)

Quality Function Deployment (QFD) is a product management technique that helps in translating...

Quantitative Analysis

Quantitative Analysis in Product Management refers to the use of numerical data and statistical...

Quick Wins

Quick Wins refer to small, achievable goals that can be accomplished quickly and easily by a product...

R

RICE Scoring

RICE Scoring is a product management framework used to prioritize features or projects based on...

RICE Scoring Model

RICE Scoring Model is a prioritization framework used by product managers to evaluate potential...

Rapid Application Development (RAD)

Rapid Application Development (RAD) is a software development methodology that emphasizes iterative...

Rapid Experimentation

Rapid experimentation is an iterative process used in product management to test new ideas, features...

Rapid Prototyping

Rapid Prototyping is the process of quickly creating a working model of a product or feature in...

Rational Product Management

Rational Product Management is a systematic approach to managing product development and release by...

Real Options

Real Options is a concept in Product Management that refers to the ability to make decisions based...

Refactoring

Refactoring is the process of restructuring existing code without changing its external behavior to...

Regression Testing

Regression Testing is the process of testing changes made to a product to ensure that previously...

Release Demo

Release Demo is the presentation of the latest version of a software or product to stakeholders,...

Release Management

Release Management is the process of planning, scheduling, coordinating, and controlling the...

Release Notes

Release Notes are a document that outlines the changes, bug fixes, and new features included in a...

Release plan

A release plan is a document that outlines the schedule and scope of a product release, including...

Release train

A release train is a planning and delivery mechanism used in Agile software development that aligns...

Release window

Release window refers to a specific period of time during which a product or software release is...

Remote Product Management

Remote product management refers to the practice of overseeing and managing product development...

Requirements Analysis

Requirements Analysis is the process of identifying, documenting, and prioritizing the needs and...

Requirements Gathering

Requirements Gathering is the process of identifying, analyzing, and documenting the needs and...

Requirements Traceability Matrix

A Requirements Traceability Matrix (RTM) is a document used to track and manage the relationship...

Resource Allocation

Resource allocation in product management refers to the process of assigning and distributing...

Responsive Design

Responsive Design is an approach to web design that ensures a website is easily viewable and usable...

Retention

Retention refers to the ability of a company to keep existing customers engaged and loyal to their...

Retention Rate

Retention Rate is the percentage of customers or users who continue to use a product or service over...

Retrospective

Retrospective is a product management technique where the team reflects on the recent sprint or...

Return on Investment (ROI)

Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability...

Revenue Growth

Revenue Growth refers to the increase in a company's income over a period of time, typically...

Revenue Model

A revenue model is a framework for generating income from a product or service. It outlines the...

Risk Management

Risk Management in Product Management refers to the process of identifying, assessing, and...

Roadmap

A roadmap is a high-level visual representation of a product's strategic direction, outlining the...

Roadmap Milestones

Roadmap milestones are specific goals or objectives that a product team aims to achieve at a certain...

Roadmap Revolution

Roadmap Revolution is a product management methodology that focuses on creating a strategic product...

Roadmap theme

A Roadmap theme is a high-level category or area of focus within a product roadmap that helps to...

Roadmapping Tool

A Roadmapping Tool is a software used by product managers to develop a plan of action and prioritize...

Root Cause Analysis

Root Cause Analysis is a problem-solving technique used to identify the underlying cause of a...

Runbook

A runbook is a document or set of instructions that describe how to carry out a particular process...

S

SMART Goal Setting

SMART goal setting is a technique for creating well-defined goals that are specific, measurable,...

SWOT analysis

SWOT analysis is a strategic planning technique used to identify and evaluate the Strengths,...

SaaS

SaaS (Software as a Service) is a software delivery model where the software is hosted on a...

SaaS Product Management

SaaS Product Management is the process of overseeing the entire lifecycle of a Software-as-a-Service...

SaaS Project Management

SaaS Project Management refers to applying project management principles specifically within the...

Sales

Sales in Product Management refers to the process of selling the product to customers, which...

Sales Enablement

Sales Enablement is the process of providing sales teams with the resources and tools they need to...

Sales funnel

A sales funnel is a visual representation of the customer journey, from initial awareness of a...

Scalability

Scalability refers to the ability of a product or system to handle increasing amounts of work or...

Scaled Agile Framework

Scaled Agile Framework (SAFe) is a methodology for managing and coordinating large-scale projects...

Scope Creep

Scope creep refers to the gradual, uncontrolled expansion of a project's goals and deliverables...

Scrum

Scrum is an agile framework for managing and completing complex projects. It emphasizes teamwork,...

Scrum Agile Framework

Scrum Agile Framework is a methodology that enables teams to work collaboratively, adapt to change,...

Scrum Meeting

Scrum Meeting is a daily meeting in agile software development where team members discuss progress,...

Scrum artifact

A Scrum artifact is a tangible and visible item created during the Scrum process, such as the...

Scrum event

Scrum event is a time-boxed event in the Scrum framework where the team plans, inspects, and adapts...

Scrum master

A Scrum master is a facilitator for an agile development team. They are responsible for ensuring...

Scrum team

A Scrum team is a cross-functional group of individuals who work together to deliver a potentially...

Scrumban

Scrumban is a hybrid methodology that combines aspects of Scrum and Kanban project management...

Search engine optimization (SEO)

Search engine optimization (SEO) is the practice of improving the quantity and quality of traffic to...

Service Level Agreement (SLA)

A Service Level Agreement (SLA) is a contract between a service provider and a customer that...

Shadow IT

Shadow IT refers to the use of technology applications, systems or services that are not approved by...

Shape Up Method

The Shape Up Method is a product development framework created by Basecamp that emphasizes problem...

Shipyard Engine

Shipyard Engine is an open-source tool used for deploying and managing Docker containers.

Six Sigma

Six Sigma is a data-driven methodology used to improve business processes by identifying and...

Social media marketing

Social media marketing is the process of promoting a product or service through social media...

Software Development Life Cycle (SDLC)

The Software Development Life Cycle (SDLC) is a process used by software development teams to...

Sprint

A sprint is a time-boxed period of product development where a cross-functional team works to...

Sprint Backlog

A Sprint Backlog is the set of items that a development team has committed to delivering during a...

Sprint Goal

The Sprint Goal is a short term objective set for a Scrum team to achieve during a specific sprint,...

Sprint Planning

Sprint Planning is a Product Management term that refers to the process of planning and prioritizing...

Sprints

Sprints are time-boxed periods of work, usually one to four weeks long, during which a product team...

Stakeholder

A stakeholder is any individual or group that has an interest in the success of a product, including...

Stakeholder Analysis

Stakeholder analysis refers to the process of identifying key stakeholders, understanding their...

Stakeholder Management

Stakeholder management is the practice of identifying all stakeholders who are affected by a...

Standup

Standup is a daily scrum meeting held by product teams to discuss progress, plans, and challenges on...

Story Mapping

Story Mapping is a Agile product management technique used to visualize and prioritize user stories...

Story Points

Story Points represent the effort required to complete a user story based on complexity,...

Storyboarding

Storyboarding is a visual tool used in product management to illustrate user journeys, workflows,...

Strategic Planning

Strategic Planning in Product Management is the process of defining the long-term goals and...

Success Metrics

Success Metrics are quantifiable measurements used to evaluate the success of a product or feature....

Sunk Cost

Sunk Cost is a cost that has already been incurred and cannot be recovered, regardless of future...

Surveys

Surveys are a research method used by product managers to gather feedback from customers and...

System Integration

System Integration is the process of connecting different subsystems or components within a larger...

T

Target Market

Target Market refers to a specific group of consumers or businesses that a product or service is...

Team Management

Team Management in Product Management refers to the process of overseeing and coordinating the work...

Technical Debt

Technical Debt is a metaphorical term used in software development to describe the accumulated cost...

Technical Product Manager

A Technical Product Manager is responsible for managing the development, launch, and maintenance of...

Technical Specifications

Technical Specifications refer to a detailed description of the technical requirements and features...

Test Cases

Test Cases are a set of conditions or variables under which a product or system is tested to ensure...

Test Driven Development (TDD)

Test Driven Development (TDD) is a software development process where tests are written before the...

The 4 Ds of Time Management

The 4 Ds of Time Management is a popular method for prioritizing tasks based on their urgency and...

The User Is Drunk

The User Is Drunk is a design and testing technique used in product management to ensure...

Theme

A theme is a high-level strategic objective or goal that a product team works towards, often...

Thought Leadership

Thought Leadership refers to the process of establishing oneself or one's company as an expert in a...

Time-to-Market (TTM)

Time-to-Market (TTM) is the amount of time it takes for a product to be developed, tested, and...

Timeline Roadmap

Timeline Roadmap is a visual representation of the project timeline indicating key milestones and...

Top of Funnel

Top of Funnel refers to the initial stage of the customer journey where potential customers become...

Top-down Product Strategy

Top-down Product Strategy is a product management approach that starts with the company's overall...

Total Addressable Market (TAM)

Total Addressable Market (TAM) refers to the total market demand for a product or service, which...

Trade show marketing

Trade show marketing refers to the process of promoting a product or service through exhibitions,...

Trade-Offs

Trade-offs in Product Management refer to the decisions made between two or more options, where...

Training

Training in Product Management refers to the process of educating and developing the skills of...

Transactional Email

Transactional Email refers to automated emails that are triggered by specific user actions or...

Transparency

Transparency in Product Management refers to the practice of openly sharing information about the...

Tribe Model Management

Tribe Model Management is a product management model that organizes teams of managers and designers...

Trust

Trust in Product Management refers to the confidence and reliance that customers, stakeholders, and...

Turnover Rate

Turnover rate refers to the percentage of employees who leave an organization during a certain...

U

UX Designer

A UX designer is a professional responsible for designing the user experience of a product, often...

Unique Selling Proposition

Unique Selling Proposition (USP) is a marketing strategy used to differentiate a product from its...

Unique Selling Proposition (USP)

Unique Selling Proposition (USP) is a marketing concept that refers to the unique benefit exhibited...

Upselling

Upselling is a sales technique where a product manager persuades a customer to purchase a more...

Uptime

Uptime refers to the amount of time that a system or service is operational and available for use....

Usability testing

Usability testing is the process of evaluating a product or service by testing it with...

Use Case

A use case is a description of a specific scenario or situation in which a product or feature is...

User Acquisition

User Acquisition refers to the process of acquiring new users or customers for a product or service...

User Adoption

User Adoption refers to the process of getting users to accept and use a new product or feature. It...

User Behavior Analytics (UBA)

User Behavior Analytics (UBA) is the process of collecting and analyzing data on how users interact...

User Engagement

User Engagement refers to the level of interaction and involvement that users have with a product or...

User Experience

User Experience or UX refers to the overall experience a user has while interacting with a product,...

User Feedback

‍‍User feedback refers to the insights, opinions, and suggestions provided by users about a product...

User Interface

User Interface refers to the graphical and visual elements of an application or software that enable...

User Journey

User Journey refers to the complete path a user takes while interacting with a product or service,...

User Journey Map

A User Journey Map is a visual representation of the steps a user takes to achieve a specific goal...

User Needs

User Needs refer to the requirements and expectations of the end-users of a product or service....

User Persona

A user persona is a fictional representation of a target user group that helps product managers...

User Requirements

User Requirements refer to the specific needs and expectations of the end-users for a product or...

User Research

User Research is the process of gathering insights and feedback from users to understand their...

User Stories

User Stories are short, simple descriptions of a feature told from the perspective of an end user....

User Testing

User Testing is the process of evaluating a product or feature by testing it with representative...

User acceptance testing (UAT)

User acceptance testing (UAT) is the process of testing a product or service by the end-users to...

User experience (UX)

User experience (UX) refers to the overall experience a user has when interacting with a product or...

User flow

User flow refers to the path a user takes through a product or website to complete a specific task....

User flow diagram

A user flow diagram is a visual representation of the steps a user takes to complete a task or...

User focus group

A user focus group is a market research technique used by product managers to gather feedback and...

User interface (UI)

User interface (UI) refers to the visual and interactive elements of a product that enable users to...

User interview

A user interview is a qualitative research method used in product management to gather insights and...

User research methods

User research methods refer to the techniques and tools used by product managers to gather insights...

User story

A user story is a short, simple description of a feature told from the perspective of the person who...

User story acceptance criteria

User story acceptance criteria are a set of conditions that a user story must meet to be considered...

User story estimation

User story estimation is the process of assigning a relative size or effort to a user story,...

User story map

A user story map is a visual representation of the user journey that helps product managers organize...

User story points

User story points are a unit of measure used in agile software development to estimate the...

User story splitting

User story splitting is the process of breaking down a large user story into smaller, more...

User survey

A user survey is a research method used by product managers to gather feedback from users about...

User survey questions

User survey questions are a set of questions designed to gather feedback and insights from users...

User testing methods

User testing methods are techniques used by product managers to evaluate the usability and...

User-centered design

User-centered design is an approach to product development that focuses on understanding the needs...

V

Validation

Validation in Product Management refers to the process of testing and verifying that a product or...

Value Proposition

A value proposition is a statement that describes the unique benefit that a product or service...

Value Proposition Canvas

The Value Proposition Canvas is a tool used by product managers to analyze and design the value...

Value vs. Complexity

Value vs. Complexity is the process of weighing the benefits of a product or feature against the...

Vanity Metrics

Vanity Metrics are data points that give the illusion of success but do not accurately measure the...

Velocity

Velocity is a metric used in Agile product management to measure the amount of work completed in a...

Vendor Management

Vendor Management is the process of managing relationships with third-party vendors who provide...

Venture Capital (VC)

Venture Capital (VC) is a type of private equity financing provided by investors to startups and...

Version Control

Version control is a system that manages changes to a product's source code or other files, allowing...

Video Marketing

Video Marketing is a marketing strategy that involves creating and sharing videos to promote a...

Viewport

Viewport refers to the visible area of a web page that is displayed on a device's screen. It is the...

Viral Marketing

Viral Marketing is a marketing strategy that utilizes social media and other online platforms to...

Virtual Reality (VR)

Virtual Reality (VR) is a computer-generated simulation of a three-dimensional environment that can...

Vision Statement

A vision statement is a concise and inspirational statement that outlines the long-term aspirations...

Visitor Behavior

Visitor Behavior refers to the actions and interactions of users on a website or application,...

Visualization

Visualization in Product Management refers to the process of creating visual representations of data...

Voice of Customer (VOC)

Voice of Customer (VOC) is a product management technique that involves gathering feedback and...

Vulnerability Scanning

Vulnerability Scanning is the process of identifying security vulnerabilities in a system or network...

W

WIP (Work in Progress)

WIP (Work in Progress) refers to any task or project that is currently being worked on but has not...

Waterfall

Waterfall refers to a traditional project management approach that follows a sequential process. In...

Waterfall Methodology

The Waterfall Methodology is a linear project management approach where progress flows in one...

Web Analytics

Web Analytics is the measurement, collection, analysis, and reporting of web data for purposes of...

Web Design

Web Design refers to the process of creating the visual layout and user interface of a website,...

Web Development

Web Development refers to the process of creating and maintaining websites, including aspects such...

Web Hosting

Web Hosting is a service that allows individuals and organizations to make their website accessible...

Web Scraping

Web Scraping is the process of extracting data from websites using automated software. It involves...

Webhook

A webhook is a way for an application to provide other applications with real-time information by...

Webinar

A webinar is a live or pre-recorded online seminar or presentation that is delivered over the...

Weighted Scoring

Weighted Scoring is a product management technique that assigns a numerical value to each feature or...

Weighted Shortest Job First (WSJF)

Weighted Shortest Job First (WSJF) is a prioritization technique used in agile product management to...

What is a Backlog

A backlog is a prioritized list of features, bugs, and technical tasks that need to be addressed in...

Whiteboard

A whiteboard is a flat, white surface used for brainstorming, planning, and visualizing ideas. It is...

Wiki

Wiki is a collaborative website that allows users to create, edit, and link pages together. It is a...

Win-Loss Analysis

Win-Loss Analysis is a process of gathering and analyzing feedback from customers who have either...

Wireframe

A wireframe is a visual representation of a product's layout and functionality, typically used in...

Wireframing

Wireframing is the process of creating a visual representation of a product's layout and...

Wizard of Oz Testing

Wizard of Oz Testing is a technique used in product management where a prototype of a product is...

Workflow

Workflow refers to the series of steps or tasks that are required to complete a specific process or...

Workflow Management

Workflow management is organizing, coordinating, and optimizing tasks and processes within an...

Working Backwards (Used by Amazon)

Working Backwards is a product management technique used by Amazon where the team starts with the...

Workload

Workload in Product Management refers to the amount of work that a product manager or team is...