Hooked Method is a framework that helps product managers create products that are habit-forming and engaging for users. It is a four-step process that involves triggering, action, variable rewards, and investment.
The first step in the Hooked Method is triggering. This involves creating a cue that prompts the user to take action. The trigger can be internal or external. An internal trigger is a feeling or emotion that prompts the user to take action, while an external trigger is a notification or message that prompts the user to take action.
The second step in the Hooked Method is action. This involves making it easy for the user to take action. The action should be simple and require minimal effort from the user. The easier it is for the user to take action, the more likely they are to do it.
The third step in the Hooked Method is variable rewards. This involves providing the user with a reward that is unpredictable. The reward should be something that the user values and wants to receive. By providing variable rewards, the user is more likely to continue using the product in the hope of receiving a reward.
The fourth and final step in the Hooked Method is investment. This involves getting the user to invest time, effort, or money into the product. The more the user invests in the product, the more likely they are to continue using it. Investment can be in the form of creating a profile, customizing settings, or inviting friends to use the product.
The Hooked Method is a powerful framework that can help product managers create products that are habit-forming and engaging for users. By following the four-step process of triggering, action, variable rewards, and investment, product managers can create products that users will want to use again and again.