White Papers and Research

Unveil the Future of Product Management

Explore key strategies in product management with our expert white papers. Delve into continuous discovery, product definition, and collaboration tools, enriched by research and industry know-how. Gain actionable insights to enhance your team's performance in the evolving product development sector. Access now for innovative ideas and practical solutions.

Latest Whitepapers From Shorter Loop

Read our whitepapers to learn more about the cutting edge research on the latest product management trends

Ultimate Guide To Continuous Discovery

Continuous Discovery is a relatively new concept in product management that has gained increasing attention in recent years. At its core, Continuous Discovery is an iterative process of learning, experimentation, and validation that enables product teams to discover and deliver value to their customers more effectively.


AI Enabled Continuous Discovery

In the fast-changing world of product management, it is crucial to keep up with the needs of users. A methodology called continuous discovery has become a key part of modern product development. It involves getting regular feedback from customers to make sure products stay relevant, user-focused, and aligned with market demands. However, this process can become difficult and inefficient as data becomes more complex. This is where Artificial Intelligence (AI) comes in, offering a solution.


The Product-Led Revolution

Product-Led Growth (PLG) is a business strategy that has gained significant attention in recent years as more and more companies adopt this approach to drive customer acquisition, retention, and revenue growth. Unlike traditional marketing and sales approaches that rely on outbound tactics, such as cold-calling, email campaigns, and advertising, PLG focuses on the product as the primary driver of growth. The goal of PLG is to provide customers with a great user experience that drives adoption, engagement, and loyalty.