SOL-14Template workspaces
Assumption: admins stall because they don’t know what to set upNot checked yet
Backlog: 4 stories ready
The Product Integrity System
Kill bad product bets early.
Deliver good ones faster.
Shorter Loop connects customer evidence, strategy, planning, delivery, and learning in one product system. Teams can stop weak bets before they absorb more work, move stronger bets into smaller releases, and keep learning after they ship.
14-day trial · No credit card required
Reviews from product teams on G2.OpportunityOPP-7New admins stall before their first import
SolutionSOL-15Guided CSV import
Sage · Decision reviewSOL-15Guided CSV import is worth testing, not yet committing to.Two alternatives have contradicted assumptions. Guided CSV import has an active experiment, but the results are incomplete.RecommendationReview the remaining three prototype sessions before committing the implementation backlog.SourcesSOL-14SOL-16EXP-5
Selected features only.
PRODUCT THEATER
Free your team from product theater.
Roadmaps, reviews, status decks, and planning rituals are useful when they help a team decide or learn. They become product theater when maintaining the appearance of progress takes time away from understanding customers, making choices, delivering useful work, and learning what happened.
Shorter Loop reduces that drag by keeping the context attached to the work as it moves.
Product theater
The roadmap doesn't change even when new insights are discovered.
Product work
Direction changes as the evidence on the ground changes.
How Shorter Loop does it
New discoveries are connected to existing opportunities, assumptions, and plans, so your team can see when the new evidence conflicts with old assumptions and requires a change in priorities.
Product theater
Beautiful strategy slides that have no impact on delivery.
Product work
Strategy based on customer needs that drives delivery.
How Shorter Loop does it
Connect objectives, opportunities, solutions, and delivery items in a continuous loop backed by evidence and metrics, so that your strategy is grounded in facts, and your teams are delivering your strategy.
Product theater
The loudest voices set the priorities.
Product work
Prioritize opportunities by their actual impact.
How Shorter Loop does it
Shorter Loop brings feedback together, uncover recurring problems, and assess their spread, intensity, and financial impact so that you can work on opportunities backed by evidence, not influence.
Product theater
Celebrating releases instead of results.
Product work
Connect every release to what you hoped to learn.
How Shorter Loop does it
You can release and track incremental versions of your solutions, and each version can be tied to a specific set of learning objectives and metrics, so you can see whether each version moved the metric it was meant to move.
Product theater
Believing confident answers from AI assistants without assessing the evidence.
Product work
Questioning AI to prove its reasoning with evidence.
How Shorter Loop does it
Sage, Shorter Loop's AI assistant works with connected product context to surface questionable assumptions, conflicting evidence, and gaps worth investigating, with sources you can inspect.
How it works
One connected system from customer evidence to delivered value.
Feedback, discovery, strategy, roadmaps, delivery work, and outcomes stay connected, so the team does not have to rebuild the context at every step.
FeedbackOpportunitySolutionVersionResult
Zendesk“I gave up halfway through the import.”Call notes“Two days matching columns before anyone could log in.”In-app“Is there a template I can fill in first?”
↓Feedback clusterSetup takes too long38 items from 14 accounts, every quote kept
Product Integrity
All of this means nothing if the decisions behind it don't hold up.
You can connect every tool, trace every requirement, and measure every release. But a perfectly connected system can still carry a flawed assumption all the way to production.
A large language model fed flawed set of assumptions and noisy data will confidently generate wrong advice.
Which is why the integrity of your product decisions matter.
In Shorter Loop, every decision gets checked again when the evidence changes. That’s product integrity.
ObjectiveGrow new revenue 20% this year
OpportunityNew admins stall before their first import
Three solutions planned, each with its assumption written down
SOL-15Setup call for new admins
Assumption: admins will book a call to get unstuckNot checked yet
Backlog: 2 stories ready
SOL-16Guided CSV import
Assumption: finishing the first import drives conversionNot checked yet
Backlog: 5 stories ready
New evidence
Nothing yet. 11 stories are ready to build, and every solution looks equally good on paper.
Every decision gets checked again when the evidence changes. That’s product integrity.
Sage
Sage helps you investigate, decide, and move product work forward — and it pushes back when the reasoning does not hold.
Ask Sage what matters, what changed, what to do next, or how to turn a direction into a smaller release. It can synthesize evidence, compare options, draft product artifacts, and keep watching the assumptions behind the plan. When the evidence is weak, it says so and helps you work out what to learn next.
Forms a point of view
Compares evidence and alternatives, then makes a recommendation and shows the reasoning behind it.
Does the product legwork
Synthesizes feedback, frames opportunities, drafts product artifacts, and helps shape smaller releases.
Strong convictions, weakly held
Pushes back when the reasoning is weak and changes its view when new evidence changes the case.
Grounded and inspectable
Shows the sources behind important claims and marks uncertainty instead of hiding it.
PRICING
One price per product. Everyone who works on it can join.
Product decisions cross functions. Support contributes evidence, product makes choices, engineering changes the shape of the work, and leadership needs to understand the bet. Shorter Loop charges per product, not per seat, so those people can work in the same system without adding another seat charge.
To assess the cost against the value your team expects, see how to think about Shorter Loop's return on investment.
$500
per product / month, billed annually
2 months free
What counts as a product?
A product is one workspace in Shorter Loop. Its strategy, feedback, research, roadmap, backlog, KPIs and AI credits all belong to that product. Nothing in one product can be seen or used from another.
Rule of thumb: if it has its own customers, its own goals and its own roadmap, it is a product.
| Company | One product | Separate products |
|---|---|---|
| Fintech | Banking app with accounts, cards, and payments | Consumer banking app, merchant payment gateway, lending platform |
| E-commerce | Shopping platform with catalog, checkout, and loyalty | Marketplace, merchant POS software, logistics platform |
| HR SaaS | HR platform with payroll, leave, and performance modules | Recruiting ATS, employee engagement platform, payroll product |
| Travel | Hotel booking platform with search, reservations, and payments | Traveler booking app, independent property-management SaaS, B2B travel API |
Opinionated? Heck Yeah!
Most product decisions are made before you can know if they’re right. What matters is how soon you find out.
We have strong opinions about product decisions. Much less about how you organize the work around them. Continuous discovery, OSTs, RICE, Scrum, Shape Up, or something you invented yourself. Use whatever helps.
What we care about is whether the team makes better decisions and real impact.
Because making a real impact is what every one of those methods is for.
Your method
- Continuous Discovery
- Double Diamond
- Design Thinking
- Lean Startup
- OKRs
No matter what product management framework you use, or what the operating model for your business is, Shorter Loop gives you the tool to create a self-tuning, evidence based learning loop for your organization.
Operating model
Sales-led
The roadmap is the sum of what deals asked for.
See which requests come from customers who pay, renew and grow.
Operating model
Enterprise-led
A few large accounts set the roadmap.
See which requests serve one account and which serve the whole base.
Operating model
Founder-led
The roadmap is what the founder believes.
Keep the founder's vision and see which parts of the plan have evidence behind them.
Operating model
Product-led growth
Free users vote. Few of them pay.
See which requests come from accounts that pay, and which never will.
Operating model
Engineering-led
The roadmap starts from the technology.
See which technical bets have a customer problem behind them.
Operating model
Data-led
You can see what users do. Nobody knows why.
Integrations
Connect the systems where product context already lives
Integrations bring support conversations, research, customer data and delivery work into the same decision context. That makes it possible to see what evidence supports a claim and where relevant information is missing or stale.
For Product Ops, this is a way to connect the product toolchain without forcing every team into the same process.
30+ Native apps, 100+ MCP connectors and 1000+ Make connectors.
Support and Feedback
BRBrevoOne-way sync importing Brevo companies as accounts and contacts as members in Shorter Loop's Feedback Manager.
CACannyImport Canny posts, companies and users into Shorter Loop's Feedback Manager.
FRFreshdeskImport Freshdesk tickets, companies and contacts into Shorter Loop as Issues, Organizations and Users.
HSHelp ScoutImport Help Scout conversations, organizations and customers into Shorter Loop as Issues, Organizations and Users.
INIntercomOne-way sync importing Intercom conversations and tickets into Shorter Loop's Feedback Manager as Issues.
PFPendo FeedbackImport Pendo Feedback features into Shorter Loop as Ideas.
SEServiceNowOne-way sync importing ServiceNow incidents, companies and users into Shorter Loop's Feedback Manager.
ZEZendeskOne-way sync importing Zendesk tickets, organizations and users into Shorter Loop's Feedback Manager.
Execution and Task Tracking
ASAsanaTwo-way sync linking Asana tasks with Shorter Loop's backlog - task and project completion state for delivery that does not run on engineering tools.
CLClickUpTwo-way sync bringing ClickUp tasks into the Shorter Loop backlog, and a migration source for teams moving across.
GIGitHubTwo-way sync linking GitHub issues and Shorter Loop's Product Backlog work items seamlessly.
GIGitLabTwo-way sync linking GitLab issues with Shorter Loop's Product Backlog work items.
JIJiraTwo-way sync linking Jira issues with Shorter Loop's Product Backlog work items seamlessly.
LILinearOne-way sync importing Linear Issues as User Stories into Shorter Loop's Product Backlog.
MCmonday.comTwo-way sync linking monday.com boards with Shorter Loop's backlog - board and item status for ops-led delivery teams.
Documents and Knowledge Base
COConfluenceImport Confluence pages as Shorter Loop documents, with their structure and their tree.
GDGoogle DriveDocs, decks and research files - the default corpus at most scale-ups.
NONotionImport Notion pages as Shorter Loop documents, with their structure and their tree.
SOSharePoint & OneDriveThe document corpus for Microsoft-stack teams.
CRM and Financial Systems
ATAttioModern CRM data for startup teams.Soon
HUHubSpotOne-way sync importing HubSpot tickets, contacts, and companies to Shorter Loop Feedback Manager.
PIPipedriveDeal pipeline, common across European SMB and scale-up teams.Soon
SASalesforceSync feedback from Salesforce to Shorter Loop Feedback Manager.
Product Analytics
AMAmplitudeImport Amplitude product analytics alongside the work it should inform.
MIMixpanelImport Mixpanel funnels as KPIs and keep their numbers current, alongside the work they inform.
POPostHogImport PostHog product analytics alongside the work it should inform.
See all integration ->
Built for teams who refuse to do theater
Try Shorter Loop on a real product decision.
Bring the evidence you already have. Shorter Loop helps connect it to the objective, options, delivery work, and outcome so your team can decide what to do next without rebuilding the context.
Want to test Shorter Loop with us and help shape what comes next? Explore the design partner program.
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