01Dashboard
Solutions · Data-led teams
You know what users do. Find out why.
Shorter Loop works with the analytics you already have. Connect Amplitude, Mixpanel, PostHog or Pendo, and link every drop in a metric to what customers said about it.
Free 14-day trial · No credit card required
How you work
The dashboard is the customer.
Every click is tracked. Decisions go to A/B tests and funnel reports. The team rarely needs to talk to users, because the numbers answer most questions.
Data-led teams move fast and argue less, and that discipline is worth keeping.
02Analyst
Slices the funnel and finds the step where users leave.
03Team
Guesses why, ships a fix, runs an A/B test.
04Result
Flat. Next guess.
What it costs
You can see what happened. Nobody knows why.
Behaviour data covers where users struggle. The reason is missing, so the team fills it in with guesses. Over time, that shows up in the product.
- Fixes are guesses.The team picks a likely reason for a drop and builds for it. If the test is flat, it picks another.
- Tests run out of ideas.An A/B test can only choose between the ideas the team already had.
- Small wins, no big ones.Teams get good at moving a button and lose sight of the problems users would pay to have solved.
- The people who leave go unheard.Churned users show up as a funnel step, and nobody asks them what happened.
- The explanation sits in another tool.Support tickets and interview notes explain the drop, and nobody connects them to the chart.
A better way
Pair every number with a reason.
Keep the data and the tests. Before building a fix, find what customers said around the drop, write down why you think it happened, and test that reason. The team runs fewer tests, on better ideas.
Two questions before you commit
Why do we think this number moved? What would show we’re wrong?
The path
Four stages. Stop at any of them.
Changing how a company decides takes time, and it’s your call how far to go. Each stage pays off on its own, starting with one that asks nothing of your team.
| Stage | What changes | What Shorter Loop does |
|---|---|---|
| 0 · Change nothing | Nothing. Keep your dashboards and your testing. | Connect your analytics. Sage brings in insights, never session recordings or user-level data, and answers questions like “where do accounts drop off in setup?” with sources. |
| 1 · Add the reason | Bring support tickets, reviews and interview notes in next to the numbers. | Sage links feedback to the metric it explains: who complained, about which step, and what those accounts are worth. |
| 2 · Write the hypothesis first | Before a test, record why you think the metric moved and what would prove it wrong. | Claims carry their evidence and the result that would disprove them. Experiments are planned against the claim they test. |
| 3 · Keep checking | Let new data recheck old conclusions. | New documents and data recheck the claims they touch. Sage flags conclusions that stop holding. |
What stays the same
Keep the dashboards. Add the conversations.
- Analytics stays in your analytics tool. Shorter Loop reads insights from it.
- A/B testing stays where it runs today.
- Stage 0 is a connector and a question.
Start at stage 0.
Connect your analytics in the trial and ask Sage why a metric moved.
✓ Free 14-day trial✓ No credit card required