Compare
You came looking for a product management tool.
We're going to argue that the category is the problem — but first, here are the comparisons you actually came for, including the ones where we tell you to stay where you are.
Why every tool on this page charges by the head, and why we don't.
Product management platforms are priced per contributor. That model made sense when a small core team broadcast a roadmap to everyone else. It stopped making sense when the job became keeping a whole organisation's understanding in one piece.
The vendor prices seats to grow. You buy the fewest that work. Two reasonable but mismatched incentives decide who counts as essential and who ends up getting the access.
Every tool has a licence boundary, and the boundary always lands in the same place: the people closest to customers. The support lead who talks to forty customers a week doesn't get a login. The designer gets read-only and stops opening it. Then everyone wonders why decisions drift away from evidence.
A tool for shared understanding that charges per person who shares the understanding is selling you the disease. So we charge for the product, not the people, and the comparisons below are mostly arithmetic.
Billed annually, $480 monthly — annual is exactly two months free, and that's the whole discount. Below roughly seven contributors most per-seat tools are cheaper than us, and we'd rather you knew that before the trial than after it.
The comparisons.
Each page gives you the break-even against that tool, three or four things it does better than us, and the conditions under which you should not switch. We don't publish anyone's price — they change, and half the figures online contradict each other. We publish ours and show the arithmetic.
We're not going to tick feature boxes against the tool you're leaving. A row of green checkmarks has never once told anyone whether a product will fit the way they actually work. So instead of scoring ourselves against them, we'll tell you plainly who we're the better choice for, who we're not, and let you make the call.
Productboard
Break-even 7
Organised around the insight — excellent at processing demand, silent on whether the demand was worth serving. Native import: paste a token.
Aha
Break-even ~4
Models strategy in more shapes than we do, and portfolio work is their heartland. Our angle is that rollup isn't behind an enterprise contract here.
Jira Product Discovery
Break-even ~40
We lose on price here, and it isn't close. Keep Jira for delivery. The argument is scope, not cost — JPD is a discovery add-on, and everything else still lives elsewhere.
Asana
Break-even 17
Work out your own number before you read any of them.
Every comparison here reduces to one question: how many people need to contribute, and what are you paying per head. Put your own figures in and the arithmetic takes four seconds. If it tells you to stay where you are, stay where you are — it does that for about a third of the people who use it, and we've left it that way on purpose.
How these pages are written.
Every comparison page on the internet was written by the winner. Ours would be too — so we set rules first and we publish them here, where you can hold us to them.
- We never publish a competitor's price. They change, and the "verified" figures online contradict each other. We link to their pricing page and publish our own number and the crossover point.
- Every page names three or four things they do better. Real ones, with consequences. Invented weaknesses would destroy the credibility everything else runs on.
- Every page tells you when not to switch. A comparison that always says switch is an advertisement.
- No claims about their internals. Nothing about roadmaps, funding, headcount or churn. We don't know, and neither does anyone else writing these pages.
- Everything is dated and re-checked quarterly. Break-even numbers move when their pricing moves.
And the shapes of company we're wrong for.
Per-product pricing is good for some organisations and genuinely bad for others. Here's bad.
Many products, few people on each. Six products with two people each is six times $400 to serve twelve humans. A per-seat tool will be cheaper and you should buy it.
Agencies and consultancies running client products. Same arithmetic, worse.
Fewer than about seven contributors. The calculator will tell you the same thing.
A hard SOC 2 gate in procurement. We don't have it yet. We run SSO and EU data residency in Frankfurt as standard and we'll sit through your review — but if the certificate is pass/fail, we fail it today.
You want a tool with no opinions. We have them, about discovery, about outcomes over output, about what a roadmap is for. If your process is settled and you just want it digitised, we'll feel like friction.