We'll assume you've already decided to leave

Aha! is built around the goal and the initiative, and it models them deeply.

Strategy sits above everything: goals cascade into initiatives, initiatives into releases and features, and almost every object is configurable. That's a coherent design, and it's why organisations that need to represent a complicated strategy in software choose it and stay.

If your problem is "our strategy has real structure and no tool can hold it," Aha! holds it. Stay. Close this tab. We mean it.

Teams who leave usually leave for one of two reasons: the number of people who need to contribute grew faster than the budget, or the configurability that solved the first year's problem became the third year's problem.

Strategy you can query, not just draw

Aha! will let you model strategy in more shapes than we will. The question is what you can then ask of it.

Here, an objective links to the roadmap items that exist to serve it, and those link to the metric that says whether it worked — an actual link in the data, not a convention your team maintains. Which is why we can tell you when a roadmap item no longer traces back to anything.

We use a fixed hierarchy, and it costs you something. Fewer shapes, enforced. You give up modelling your process exactly as you imagine it, and you get back questions that have answers. If you've invested years in a structure Aha! let you build, some of it will flatten on the way over, and you should decide whether that structure was load-bearing or just familiar.

On portfolios: org-level themes, roadmap rollup from every product, and theme-to-objective traceability are included at the one price rather than behind an enterprise contract. Be precise — strategy rolls up, evidence stays local. Portfolio-wide search across raw feedback isn't something we do yet.

What Aha! does better than us

Strategy modelling depth. Multi-level goal hierarchies, more object types, more ways to represent how your organisation actually works. This is their heartland and we are not close. If you need it, you need them.

Capacity and financial modelling. Forecasting and capacity planning across many teams is a real product area they've built and we haven't. We have no answer here.

Enterprise procurement. They hold certifications we don't yet — SOC 2 among them. We run SSO and EU data residency in Frankfurt as standard, we'll sign a DPA and sit through your review, but if the certificate is pass/fail for you we fail it today. Ask where it stands before you spend a fortnight on a trial.

Operating history. Since 2013, with more reviews, more case studies and more people at your next job who've used it. That's genuine risk reduction.

Aha! charges per user, tiered, with capability gated by tier.

That model works when a small group authors strategy and everyone else reads it. It stops working when contribution has to spread — every engineer, designer and support lead who might add evidence is a line item, and the conversation turns into who genuinely needs a seat.

You don't add the engineer. So the engineer never sees the customer. That isn't a budget problem — it's an evidence problem.

We charge $399 per product, per month. Unlimited people.

We won't quote their price. Aha! is tiered and add-on modules change the invoice materially, so any figure we published would be wrong for most readers. You have the bill.

You don't plan a migration. You paste a token.

Connect your Aha! account in Settings → Integrations with an API key. Epics come across as epics, features as features, requirements as user stories, and your custom fields are discovered and mapped rather than recreated by hand. The initial import covers open items from the products you select, and a webhook keeps it current while you decide.

What doesn't come across. The initial import is open items, so completed work stays in Aha!. And your goals, initiatives and releases aren't part of the object mapping — the strategy layer is what you rebuild here

That's a real cost, and it's also the point: what you rebuild here carries an outcome on the other end. We do it with you during the trial, before you've paid anything.

Then disconnect us and cancel them. The connection is one-way by design — Aha! does the job we do, so running both means one goes stale. Disconnect when you're ready; your imported data stays.

Two numbers. Minutes to import. About five days for a ten-person team to be genuinely running, and the constraint is how fast you connect your document corpus, not our importer.

How you leave, if you do. Export whenever, deleted on request, never used to train models, no export paywall.

Should you switch?