Master the Art and Science of Product Management

"Product Management Essentials" is a product management course designed to provide participants with a solid foundation in product management concepts, principles, and practices. We will dive deep into topics such as product strategy, market research, product development, data driven decision making and product marketing. Learn from the trainers and coaches who have built successful products - and careers - as Product Managers in organizations of all sizes.

Join Our Next Cohort
shoppingmode
event
Oct 15
-
Oct 18
schedule

Give your career a boost by entering the lucrative field of Product Management

  • Master the fundamentals of product strategy
  • Understand the role & responsibilities of a PM
  • Develop user-centric product development skills
  • Apply product planning and execution techniques
  • Learn key aspects of product launch and growth
  • Enhance cross-functional collaboration skills
  • Develop a product manager's mindset
  • Learn how to ace Product Manager interviews
  • Earn your product manager certification globally valid
  • Get access to the Shorter Loop product management tool for free (14 days)
Shorter Loop awards and recognition
Overview
Materials
Modules
Faculty
Schedule

Unlock an Exciting Career In Product Management

In today's innovative landscape, product management offers limitless opportunities. Whether you're dreaming of founding your own startup or breaking into this dynamic field, mastering the craft of product management can open doors you never imagined. But the path to success isn't always clear.

As you envision your future in product management, are you struggling to:

  • Understand the complex role of a product manager?
  • Turn your innovative ideas into viable products?
  • Break into the competitive field of product management?
  • Identify which skills are truly essential for product success?
  • Gain practical, hands-on experience with professional tools?
  • Build the confidence to lead product teams effectively?
  • Find mentors with real-world experience in top companies?
  • Balance the demands of founding a startup while learning product management?

These challenges are common, but they don't have to hold you back. Our Product Management Essentials Course is designed to bridge the gap between your aspirations and the skills you need to succeed.

Take your first steps on a lifelong journey guided by seasoned product coaches who have worked with some of the world's best companies. In just four days, you'll gain the knowledge, skills, and confidence to excel in the exciting world of product management.

Don't let uncertainties stand in your way. This course is your launchpad to success in product management. Are you ready to unlock your potential and create products that change the world?

Who Should Join?

We have designed this program for anyone who wants to become a better product manager, whether you are already a product manager, or looking to switch careers.

  • Product managers
  • Startup founders
  • UX Desigenrs
  • Business Analysts
  • Engineers
  • Product Marketing professionals
  • Graduates and aspiring product managers

Course Materials

Dive into the world of product management with our comprehensive toolkit designed to transform you into a confident and capable Product Manager. Our course doesn't just teach—it empowers you with practical, real-world tools you'll use throughout your career.

What You'll Get:

  • The Product Manager's Bible: Our comprehensive coursework book, your go-to guide for all things product management.
  • Strategy Mastery: Exclusive templates for crafting winning product strategies and roadmaps that align with business goals.
  • Financial Acumen: Master the numbers game with our financial modeling templates, essential for making data-driven decisions.
  • Marketing Brilliance: Stand out in the market with our proven marketing plan templates.
  • Flawless Launches: Never miss a beat with our detailed product launch checklists.
  • Industry Recognition: Earn your Product Manager certification from Shorter Loop, a mark of excellence in the field.
  • Hands-On Experience: Get free one-month access to Shorter Loop's cutting-edge product management platform. Apply your learning in a real-world environment

Don't just learn product management—live it. Our Essentials course equips you with the knowledge, tools, and practical experience to excel in your product management journey.

Course Modules

Day 1: Introduction to Product Management

keyboard_double_arrow_up

Session 1

  • What is Product Management?
  • The role of a Product Manager
  • Key responsibilities and skills

Session 2

  • Product lifecycle
  • Product development methodologies (Waterfall, Agile, Lean)
  • Introduction to product strategy

Day 2: User-Centric Product Development

keyboard_double_arrow_up

Session 3

  • User research and analysis
  • Creating user personas
  • Customer journey mapping

Session 4

  • Identifying user needs and pain points
  • Prioritizing features
  • Crafting a compelling value proposition

Day 3: Product Planning and Execution

keyboard_double_arrow_up

Session 5

  • Defining product vision and goals
  • Creating a product roadmap
  • Writing effective user stories and requirements

Session 6

  • Collaborating with design and engineering teams
  • Agile development and sprint planning
  • Product analytics and key metrics

Day 4: Product Launch and Growth

keyboard_double_arrow_up

Session 7

  • Go-to-market strategy
  • Pricing strategies
  • Product launch planning and execution

Session 8

  • Measuring product success
  • Iterating based on user feedback
  • Future trends in product management

Meet Your Coach

Kinshuk Kale

CEO, Shorter Loop

Kinshuk is an experienced product, innovation and agility coach with over 25 years of experience in helping organizations big and small deliver value to the customers.

His clients include traditional enterprises such as ING, Swisscom, Rabobank, startups like Rubrik and JugaadFunda and comapnies that pivoted on their business model such as Tomtom and Rally Software

Kinshuk is also the founder of Shorter Loop. He and his team have taken Shorter Loop from a small startup to one of the leading product management platforms in the world

Ready to Enroll?

Choose a cohort to join from the list below.

PM Essentials August

When:
Aug 20
-
Aug 23
Where:
Virtual
Schedule:

PM Essentials September

When:
Sep 24
-
Sep 27
Where:
Virtual
Schedule:

PM Essentials October

When:
Oct 15
-
Oct 18
Where:
Virtual
Schedule: