Product Management Glossary

A Scrum artifact is a tangible and visible item created during the Scrum process, such as the product backlog, sprint backlog, and increment. These artifacts help the Scrum team to plan, track progress, and communicate effectively.

SaaS (Software as a Service) is a software delivery model where the software is hosted on a cloud-based server and accessed through the internet, allowing users to access the software from anywhere with an internet connection.

Sales in Product Management refers to the process of selling the product to customers, which involves identifying potential customers, understanding their needs, and persuading them to make a purchase.

Sales Enablement is the process of providing sales teams with the resources and tools they need to effectively engage with customers and close deals.

A sales funnel is a visual representation of the customer journey, from initial awareness of a product or service to eventual conversion. It outlines the various stages in the buying process, and helps businesses to track the progress of their leads and identify areas for improvement.

Scalability refers to the ability of a product or system to handle increasing amounts of work or traffic without compromising performance or reliability.

Scaled Agile Framework (SAFe) is a methodology for managing and coordinating large-scale projects involving multiple Agile teams.

Scope creep refers to the gradual, uncontrolled expansion of a project's goals and deliverables beyond its original scope.

Scrum is an agile framework for managing and completing complex projects. It emphasizes teamwork, collaboration, and iterative progress towards a well-defined goal.

Scrum Agile Framework is a methodology that enables teams to work collaboratively, adapt to change, and produce high-quality results.

Scrum event is a time-boxed event in the Scrum framework where the team plans, inspects, and adapts their work. It includes Sprint Planning, Daily Scrum, Sprint Review, and Sprint Retrospective.

A Scrum master is a facilitator for an agile development team. They are responsible for ensuring that the team follows Scrum processes, and that the team is productive, and that the team is continuously improving.

Scrum Meeting is a daily meeting in agile software development where team members discuss progress, plan for the day's work, and address issues.

A Scrum team is a cross-functional group of individuals who work together to deliver a potentially shippable product increment at the end of each sprint. The team is self-organizing and responsible for managing their own work and progress towards the sprint goal.

Scrumban is a hybrid methodology that combines aspects of Scrum and Kanban project management frameworks. It aims to provide flexibility while still retaining elements of Agile methodologies.

Search engine optimization (SEO) is the practice of improving the quantity and quality of traffic to a website from search engines through organic search results.

A Service Level Agreement (SLA) is a contract between a service provider and a customer that outlines the level of service that will be provided, including metrics such as uptime, response time, and resolution time. It also includes consequences for failing to meet the agreed-upon service levels.

Shadow IT refers to the use of technology applications, systems or services that are not approved by an organization's IT department but are used by employees for work-related purposes. These unapproved technologies are often brought into the organization by individual employees either for convenience, productivity or because the IT department is too slow in delivering the required technology solutions.

The Shape Up Method is a product development framework created by Basecamp that emphasizes problem solving and team collaboration while also prioritizing flexibility and autonomy for teams.

Shipyard Engine is an open-source tool used for deploying and managing Docker containers.

Six Sigma is a data-driven methodology used to improve business processes by identifying and removing the causes of defects and minimizing variability in manufacturing and business processes.

SMART goal setting is a technique for creating well-defined goals that are specific, measurable, achievable, relevant, and time-bound.

Social media marketing is the process of promoting a product or service through social media platforms such as Facebook, Twitter, and Instagram. It involves creating and sharing content, engaging with followers, and analyzing metrics to improve marketing strategies.

The Software Development Life Cycle (SDLC) is a process used by software development teams to design, develop, test, and deploy high-quality software. It typically includes stages such as planning, requirements gathering, design, coding, testing, and maintenance.

A sprint is a time-boxed period of product development where a cross-functional team works to complete a set amount of work, typically lasting 1-4 weeks. The goal of a sprint is to deliver a potentially shippable product increment.

A Sprint Backlog is the set of items that a development team has committed to delivering during a sprint or iteration. These items are typically user stories or tasks and are based on the priorities set by the product owner.

The Sprint Goal is a short term objective set for a Scrum team to achieve during a specific sprint, based on the Product Goal.

Sprint Planning is a Product Management term that refers to the process of planning and prioritizing work for a specific period of time, usually 1-4 weeks, in order to achieve a set of goals or objectives. It involves the Product Manager and the development team collaborating to determine what work will be done during the sprint, how it will be done, and what resources will be required.

Sprints are time-boxed periods of work, usually one to four weeks long, during which a product team focuses on completing a specific set of tasks. Sprints are a key component of the Agile development methodology.

A stakeholder is any individual or group that has an interest in the success of a product, including customers, employees, investors, partners, and suppliers.

Stakeholder analysis refers to the process of identifying key stakeholders, understanding their needs and concerns, and developing strategies to engage and manage their expectations.

Stakeholder management is the practice of identifying all stakeholders who are affected by a business or project and developing strategies to communicate and engage with them effectively.

Standup is a daily scrum meeting held by product teams to discuss progress, plans, and challenges on their tasks and projects.

Story Mapping is a Agile product management technique used to visualize and prioritize user stories based on customer experience and product goals

Story Points represent the effort required to complete a user story based on complexity, uncertainty, and other factors.

Storyboarding is a visual tool used in product management to illustrate user journeys, workflows, and features. It involves creating a series of sketches or images that depict the various stages of a user's interaction with a product or service.

Strategic Planning in Product Management is the process of defining the long-term goals and objectives of a product, and developing a roadmap to achieve those goals through a series of actionable steps.

Success Metrics are quantifiable measurements used to evaluate the success of a product or feature. These metrics can include user engagement, revenue, customer satisfaction, and other key performance indicators (KPIs).

Sunk Cost is a cost that has already been incurred and cannot be recovered, regardless of future outcomes.

Surveys are a research method used by product managers to gather feedback from customers and stakeholders. They typically involve a set of questions designed to collect data on user preferences, behaviors, and opinions, which can then be used to inform product development decisions.

SWOT analysis is a strategic planning technique used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of a product or business. It helps product managers to make informed decisions and develop effective strategies.

System Integration is the process of connecting different subsystems or components within a larger system to work together seamlessly. It involves ensuring that all the components are compatible and can communicate with each other effectively.