Product Management Glossary

A theme is a high-level strategic objective or goal that a product team works towards, often spanning multiple releases or sprints. It provides a unifying vision for the product and helps guide decision-making and prioritization.

Trust in Product Management refers to the confidence and reliance that customers, stakeholders, and team members have in the product manager's decisions, actions, and leadership. It is built through transparency, consistency, and accountability.

Training in Product Management refers to the process of educating and developing the skills of product managers to effectively manage the product lifecycle, understand customer needs, and make data-driven decisions.

Test Cases are a set of conditions or variables under which a product or system is tested to ensure its functionality and quality. They are designed to validate that the product meets the requirements and specifications outlined in the product roadmap and design documents.

Trade-offs in Product Management refer to the decisions made between two or more options, where choosing one option means sacrificing another. It involves weighing the pros and cons of each option and selecting the one that best aligns with the product goals and objectives.

Transparency in Product Management refers to the practice of openly sharing information about the product development process, including goals, progress, and challenges, with stakeholders such as customers, team members, and executives.

Target Market refers to a specific group of consumers or businesses that a product or service is intended to serve. It is the segment of the overall market that a company has decided to focus its marketing efforts on in order to maximize sales and profitability.

Top of Funnel refers to the initial stage of the customer journey where potential customers become aware of a product or service. It involves creating brand awareness and generating leads through various marketing channels such as social media, advertising, and content marketing.

Turnover rate refers to the percentage of employees who leave an organization during a certain period of time.

Technical Debt is a metaphorical term used in software development to describe the accumulated cost of maintaining and fixing code that was written quickly and without proper consideration for long-term maintainability. It is the cost of taking shortcuts in the development process that will eventually need to be paid back with interest.

Team Management in Product Management refers to the process of overseeing and coordinating the work of a team of individuals to achieve the goals and objectives of a product. It involves assigning tasks, setting deadlines, providing feedback, and ensuring effective communication within the team.

Timeline Roadmap is a visual representation of the project timeline indicating key milestones and deadline dates for each phase of the project’s lifecycle.

The User Is Drunk is a design and testing technique used in product management to ensure user-friendliness and simplicity of products.

Thought Leadership refers to the process of establishing oneself or one's company as an expert in a particular industry or field by creating and sharing innovative ideas, insights, and perspectives through various channels such as blogs, social media, and public speaking.

Transactional Email refers to automated emails that are triggered by specific user actions or events, such as a welcome email after signing up for a service or a receipt after making a purchase. These emails are typically personalized and contain important information related to the user's interaction with the product or service.

Time-to-Market (TTM) is the amount of time it takes for a product to be developed, tested, and released to the market. It is a critical metric for product management as it directly impacts a product's success and competitiveness.

Trade show marketing refers to the process of promoting a product or service through exhibitions, conferences, and other events where businesses showcase their offerings to potential customers and partners.

Tribe Model Management is a product management model that organizes teams of managers and designers around specific product areas or features.

Technical Specifications refer to a detailed description of the technical requirements and features of a product, including dimensions, materials, performance standards, and other technical details necessary for the development and production of the product.

A Technical Product Manager is responsible for managing the development, launch, and maintenance of technology-based products. They have both technical and business expertise and are responsible for bridging the gap between the development team and business stakeholders.

Top-down Product Strategy is a product management approach that starts with the company's overall business goals and then works downwards to determine the product strategy that will help achieve those goals.

The 4 Ds of Time Management is a popular method for prioritizing tasks based on their urgency and importance.

Test Driven Development (TDD) is a software development process where tests are written before the code is developed. The tests are used to guide the development process and ensure that the code meets the requirements specified by the tests.

Total Addressable Market (TAM) refers to the total market demand for a product or service, which includes all potential customers or users within a given geographical area or industry. It represents the maximum revenue opportunity available to a company if they were to capture 100% market share.