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Learn more about common Product Management terms
The CIRCLES Method is a systematic approach to product management that involves assessing a...
Cannibalization is the negative impact on the sales of a current product when introducing a newer,...
Captive Product Pricing is the strategy of setting a low price for a core product and charging a...
Certified Product Manager is a professional certification awarded by the Association of...
Change enablement is the practice of equipping teams and organizations with the tools, processes,...
Change Management is the systematic approach to dealing with change, both from the perspective of an...
Change Management Principles refer to the best practices and guidelines for managing changes in a...
Channels of distribution are the routes through which products or services are channeled from the...
The Chief Product Officer (CPO) is a C-level executive who is responsible for the company's product...
"Churn" is a business term used to describe the rate at which customers or subscribers discontinue...
Churn Rate is the percentage of customers who stop using a product or service during a given time...
Closing in Product Management refers to the final stage of the sales process where the customer...
Competitive Intelligence is the process of gathering and analyzing information about competitors,...
Competitive Landscape refers to the current and potential competition for a company within its...
Competitive analysis is the process of identifying and evaluating the strengths and weaknesses of...
Concept Review is the process of evaluating new product ideas, examining their feasibility and...
Content marketing is a strategic marketing approach focused on creating and distributing valuable,...
Continuous Delivery is a software development approach in which code changes are automatically...
Continuous Deployment is a software engineering approach in which any code change that passes all...
Continuous Discovery is an ongoing process of gathering customer feedback and insights to inform...
Continuous Improvement is an ongoing approach to enhancing products, processes and services by...
Continuous Integration is a software development practice where code changes are frequently and...
Cost of Delay (CoD) is a concept used in product management to quantify the impact of delaying the...
Cross Browser Testing is the process of testing a website or web application across multiple web...
A Cross-Functional Team is a group of individuals from various departments or areas of expertise...
Cross-selling is a sales technique where a company promotes complementary or additional products to...
The Crystal Agile Framework is a software development methodology that emphasizes team...
Customer Advisory Board is a group of strategically selected customers who are invited to regularly...
Customer empathy refers to the ability of product managers to understand the feelings, needs, and...
Customer experience refers to the overall interaction and perception customers have of a company's...
Customer Journey Map is a visual representation of the entire customer experience, mapping it from...
Customer acquisition cost (CAC) is the total cost incurred by a company to acquire a new customer,...
Customer churn rate is the percentage of customers who stop using a product or service during a...
Customer development is a process of understanding customer needs and validating product hypotheses...
A customer development interview is a research method used by product managers to gain insights into...
Customer development survey questions are a set of questions designed to gather information from...
Customer experience (CX) refers to the overall perception a customer has of a company based on all...
Customer feedback refers to the information provided by customers about their experience with a...
Customer lifetime value (CLV) is the total amount of money a customer is expected to spend on a...
Customer needs refer to the desires, requirements, and expectations of a customer that a product or...
Customer pain points refer to the specific problems or challenges that customers face when using a...
A customer persona is a fictional representation of a target customer group that is based on market...
Customer relationship management (CRM) is a strategy for managing a company's interactions with...
Customer retention refers to the ability of a company to retain its existing customers over a period...
Customer retention rate is the percentage of customers who continue to do business with a company...
Customer segmentation is the process of dividing a customer base into smaller groups of individuals...
In product management, customer service is not just support — it’s the critical bridge between the...
A Customer Service Level Agreement (SLA) is a contract between a service provider and a customer...
Customer success management is the process of ensuring that customers achieve their desired outcomes...
Customer validation is the process of testing and validating a product idea or feature with actual...
