Bring clarity to your product strategy and execution
Deliver real value to the customers fast and in a sustainable way
Enable the whole organization to work together to deliver value
Uncover your customers' trickiest problems and find the best solutions
Create realistic roadmaps that keep everyone focused and aligned
Use qualitative and quantitative insights to make better decisions
Optimize your product to meet market demands with our targeted insights and tools
Create a profitable business plan and secure funding with our essential tools
Scale your business effectively with strategic insights and collaboration tools
Revolutionize your operations and foster continuous innovation with our digital toolkit.
Learn all about product management including facts, figures, and statistical insights
Learn from our customer's insights
Unveil the future of Product Management
Insights and inspirations for product leaders of future
Learn more about common Product Management terms
MVP Testing stands for Minimum Viable Product Testing. It is a process of testing the basic version...
An MVP Workshop is a collaborative session where product managers, designers, developers, and...
The MVP canvas is a tool used by product managers to define the minimum viable product (MVP) by...
Machine Learning is a type of artificial intelligence that allows software applications to learn...
Marginal Gains is a product management strategy that focuses on making small, incremental...
Market Requirements Document (MRD) is a document that outlines the needs, expectations, and demands...
Market Validation is a process of testing a new product or service idea with potential customers to...
Market research is the process of gathering, analyzing, and interpreting information about a market,...
Market segmentation is the process of dividing a market into smaller groups of consumers with...
Market sizing is the process of estimating the potential demand for a product or service in a...
A market sizing model is a tool used by product managers to estimate the potential market size for a...
Marketing in Product Management refers to the process of identifying, anticipating, and satisfying...
The marketing funnel is a model that represents the journey of a potential customer from initial...
The marketing mix refers to the set of tactics and tools that a product manager uses to promote...
A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and...
A marketing strategy is more than just a plan — it’s the guiding framework that defines how a...
A marketing tactic is a specific action or strategy used to promote a product or service. It is...
Metadata is data that provides information about other data. It includes information such as the...
Method of Procedure (MOP) is a structured approach used by product managers to describe the detailed...
Metrics are quantifiable measurements used to track and assess the performance of a product or...
Microservices are a software development technique where applications are built as a collection of...
Milestones are specific points in a product's development that are used to measure progress and...
Mind Mapping is a visual brainstorming technique used to organize and structure ideas. It involves...
A Minimal Viable Product (MVP) is a version of a product with just enough features to satisfy early...
Minimum Desirable Product (MDP) is a product management strategy that focuses on creating a product...
Minimum Marketable Feature (MMF) is the smallest set of functionality in a product that can be...
Minimum Viable Experience (MVE) is a product management approach that focuses on creating the...
Minimum Viable Feature (MVF) is the smallest set of features that can be developed to validate a...
Minimum Viable Product (MVP) is a product development strategy in which a new product is developed...
A mission statement is a concise statement that defines the purpose and objectives of a product or...
The MoSCoW Method is a prioritization technique used in product management to categorize features or...
MoSCoW Prioritization is a technique used in product management to prioritize tasks based on their...
Mobile Optimization refers to the process of designing and adapting a website or application to...
A mockup is a visual representation of a product or feature that is used to test and validate design...
Model-View-Controller (MVC) is a software design pattern that separates an application into three...
Monetization refers to the process of generating revenue from a product or service, typically...
Monthly Recurring Revenue (MRR) is the predictable and recurring revenue generated by a...
Monthly Recurring Revenue (MRR) is a metric used in product management to calculate the total...
A multi-sided platform is a type of business model that facilitates interactions between two or more...
Multivariate Testing is a technique used in product management to test multiple variations of a...