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Learn more about common Product Management terms
PDCA Cycle, short for Plan-Do-Check-Act Cycle, is a management model that outlines a continuous...
PERT Chart is a project management tool used to plan, schedule, and control complex tasks within a...
Pair programming is a software development technique where two programmers work together at a single...
A patent is a legal document that gives inventors exclusive rights to their inventions for a certain...
Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time...
Pendo is a product management platform that allows businesses to collect and analyze user behavior...
A persona is a fictional representation of a target customer group that is used to guide product...
Pivot is a strategic change in a product's direction in response to market feedback, customer needs,...
Planning Poker is a consensus-based technique used by Agile product teams to estimate the effort...
A platform is a software or hardware system that provides a foundation for other products or...
A Platform Product Manager is a professional responsible for the strategic planning, development,...
Positioning is the process of identifying a product's unique features and benefits and communicating...
Pricing strategy refers to the method a company uses to price its products or services. It involves...
Prioritization is a product management technique that involves ranking tasks or features based on...
A prioritization matrix is a tool used in product management to help prioritize tasks or features...
Process management involves designing, implementing, and optimizing workflows and procedures to...
A tangible or intangible item that is created or produced by a company, business or organization...
Product Adoption refers to the overall process of introducing a new product to the market, and...
Product Analytics refers to the process of collecting, analyzing, and interpreting data related to a...
Product Architecture is the arrangement of components and subsystems that define the product's...
A product brief is a concise document that outlines the key features, benefits, and user experience...
Product consolidation is a process where a company combines multiple products or product lines into...
Product Council refers to a team of stakeholders who gather together at regular intervals to assess...
Product Critique is a process of collecting feedback from stakeholders on the performance, design,...
Product design is the process of creating a product’s aesthetics, functionality, and user...
A product designer is responsible for designing and developing the look, feel, and functionality of...
Product Development is the process of creating a new product or improving an existing one through...
The product development cycle is the process of creating, testing, and launching a new product or...
A product development manager is a professional responsible for overseeing the entire process of...
Product Development Process (PDP) is the systematic and structured approach to designing,...
Product differentiation refers to the process of developing and promoting differences between...
Product Discovery is the process of identifying and validating a product idea through research,...
Product Disruptor refers to the introduction of a new product or service that fundamentally changes...
Product Enablement is the process of equipping a product team with the essential skills, tools,...
A Product Engagement Score is a metric used by product managers to evaluate the level of interaction...
Product Excellence refers to the process of producing and marketing high-quality products that meet...
Product Launch refers to the process of introducing a new product to the market. It involves various...
Product Launch Management refers to the process of planning, coordinating, and executing the release...
A Product Launch Manager is a professional who manages and coordinates cross-functional teams to...
A product launch timeline is a strategic plan that outlines the specific actions and milestones that...
Product Leadership is a management approach that focuses on driving innovation, customer...
Product Led Growth is a business strategy that focuses on using the product itself as the main...
The Product Life Cycle is a marketing concept that tracks the stages of a product's lifespan, from...
Product Management Audit is an evaluation of a company's product management capabilities, processes,...
Product Management Talent refers to a combination of skills, competencies, and experience necessary...
A Product Marketing Manager (PMM) is responsible for developing marketing strategies, creating...
Product Metrics refer to the quantitative measurements that help product managers analyze and...
A product mission is a statement that describes the purpose and goals of a product. It outlines the...
Product mix strategy refers to a marketing plan that a company uses to determine which products to...
A product operating model is the set of processes, tools and activities in a business that enable a...
"What is a Product Operating Model?" refers to the set of processes and strategies used by a company...
"Product Ops" is a emerging function in a company's product management team. The role involves...
Product Optimization is the process of improving the performance and profitability of a company's...
Product planning is the process of defining a product strategy and roadmap based on customer and...
Product Portfolio Management is a strategic approach that helps businesses to manage their...
Product Portfolio Manager is a professional responsible for overseeing a company's entire product...
Product Prioritization Frameworks are a set of guidelines or methodologies used by product managers...
Product Process Matrix is a tool used by product managers to assess the potential of a new product...
Product Profitability is a measurement of the profitability of a product or group of products...
The Product Requirements Document (PRD) is a written document that outlines the requirements,...
A Product Requirements Document (PRD) is a formal document that outlines the requirements, features,...
Product Requirements Management refers to the process of identifying, documenting, prioritizing,...
Product sense is the ability to understand user needs, identify gaps in the market, and make...
Product Specs specify the features, functionalities, and requirements of a product being developed...
Product Stack refers to a visual representation of all the products offered by a company that are...
A product strategist is responsible for developing and executing a long-term product vision and...
A product strategy framework is a systematic approach to developing and implementing a plan to...
Product Tree refers to a visual representation of a product hierarchy that shows the relationships...
Product Vision is a high-level statement that describes the long-term goals and aspirations of a...
Product vulnerability refers to the susceptibility of a product to risks that can compromise its...
The product backlog is a prioritized list of features, enhancements, and bug fixes that a product...
Product lifecycle refers to the stages a product goes through from its conception to its eventual...
A product manager is responsible for the strategy, roadmap, and feature definition of a product or...
The product owner is the person responsible for defining and prioritizing the product backlog and...
Product positioning is the process of identifying a product's unique value proposition and target...
A product roadmap is a high-level visual summary that outlines the vision and direction of a product...
Product strategy is a long-term plan for the development and management of a product or product...
Product-Centric is a strategic approach to product management that places the product at the center...
Product-Led Organization is a company approach that prioritizes delivering value through the...
Product-market fit is the degree to which a product satisfies the demands of the market it is...
The Product-market fit matrix is a tool used by product managers to evaluate the fit between a...
A product-market fit survey is a research tool used by product managers to determine how well their...
Product-market fit survey questions are a set of questions designed to gather feedback from...
Program management refers to the coordination and management of multiple related projects that are...
A Program Manager is a professional who oversees a group of related projects to achieve strategic...
Project Management is the process of planning, organizing, and managing resources to complete a...
A project manager is responsible for planning, executing, and closing projects within an...
Project Roadmap is a visual representation of a project's goals, timelines, and deliverables that...
Prototyping is the process of creating a preliminary model or sample of a product to test and...
Public relations (PR) in Product Management refers to the strategic communication between a company...
