You’re booked. Let’s see which 2027 bets hold up.

Right now you’re probably deep in 2027 planning. Sales wants one thing. Leadership wants another. Your biggest customer keeps asking for a third. And you have to pick, knowing engineering can only build a fraction of it.

Most product teams make that call the same way. They look at what comes up most often in feedback and assume that’s what matters. But a topic showing up 40 times doesn’t mean building it will move adoption. Sometimes it means a few loud customers keep asking for the same thing.

That’s how good teams lose a whole year. The roadmap gets locked, engineering commits, and six months later the big bet ships to a shrug.

I’ve watched this happen for 26 years, at ING, Booking.com, Rubrik and others. The teams that get it right don’t guess better. They check whether their evidence actually supports each bet before they commit to it.

That’s what we’ll do together, live. On our call, you’ll walk me through the bets on your list and connect one source of customer feedback, like your interviews, call notes or tickets. Shorter Loop tests the reasoning behind each bet while we talk. Before we hang up, you’ll see which bets your customers actually back up, which ones are resting on assumptions, and which customer problems aren’t on your roadmap at all.

You’ll walk into your planning meetings with a ranking you can defend. Not opinions. Evidence.

Two requests. Before the call, write down the 5 to 10 bets you’re weighing and decide which source you want to connect. And if someone else has a say in your 2027 roadmap, bring them. Decisions get a lot easier when everyone sees the same evidence.

See you soon,

Kinshuk Kale

Founder, Shorter Loop

01. You bring your bets and pick one source

Walk Kinshuk through the 5 to 10 bets you’re weighing for 2027. Then connect one place your customer feedback already lives: interviews, call notes or support tickets. You choose which one. Access is read-only, and you can disconnect anytime. Nothing to export or clean.

02. Shorter Loop tests every bet, live

Shorter Loop reads through your customer data and checks the reasoning behind each bet. Not just how often a topic comes up, but whether your customers actually back up the reason you think it’ll work. While it runs, Kinshuk shows you how it works on your own data.

03. You see your ranking before the call ends

Kinshuk walks you through it personally. Here’s what you’ll have:

• Your top 10 bets, ranked. By how well your own customer evidence backs each one.
• The evidence behind every verdict. The actual customer quotes and tickets that support or contradict each bet.
• Where each bet’s reasoning breaks down. Which bets rest on assumptions, and what to validate before engineering commits.
• What your roadmap is missing. Customer problems that keep showing up but aren’t on your list.