Travel Tech Company Transforms MVP Accuracy with Shorter Loop
Learn how a travel tech company accelerated MVP delivery, enhanced roadmap clarity, and built team alignment using Shorter Loop.
Travel Tech Leader Boosts MVP Precision and CSAT with Shorter Loop
Shorter Loop delivered measurable impact -
Achieved a 60% more realistic MVP creation
Early launch CSAT scores increased by 20%
Achieved 1,000 installations within two weeks, with continued growth
Team collaboration increased by 50%, leading to better product development
Comprehensive market discovery and validation led to an effective GTM strategy and product positioning
Identifying Roadblocks, Setting Strategic Goals
Challenges the Company Faced
Limited insights from customer discovery and persona validation
Lack of shared visibility and alignment across departments in the organization
No structured process for product and GTM planning in the product lifecycle
Goals They Wanted to Achieve
Streamline market discovery and validate core user personas
Accelerate feedback analysis and product iteration along with product development
Build and launch a customer-focused MVP with a defined GTM strategy
Fast Facts
How Shorter Loop Helped the Travel Tech Giant Innovate Faster
Launching a travel tech solution in global markets meant tackling a mix of strategic, customer, and operational complexities. Shorter Loop brought all efforts under one platform—feedback, discovery, MVP validation, and agile execution—making it easier for the company to build confidently, act fast, and stay customer-focused. Here's how the platform helped drive results:
Built a Scalable Feedback Engine with Idea Manager
Created a custom feedback loop to validate needs across the US and European markets.
Deployed a branded feedback portal to gather customer insights
Engaged unlimited users with scalable, real-time input
Replaced manual feedback collation with live data
Used feedback to define relevant MVP features and use cases
Accelerated Continuous Discovery for Realistic MVP Planning
Enabled ongoing research to evolve products with changing customer demands.
Set up recurring validation cycles using Shorter Loop's discovery flow
Prioritized pain points that mattered most to target personas
Shortened idea-to-execution cycle dramatically
Enabled product managers to build features with confidence
Activated AI-Powered Insights for Rapid Analysis
Turned large feedback volumes into clear, actionable insights.
Used AI to identify patterns across market segments
Generated suggestions based on customer sentiment
Tagged problems directly to epics and features
Reduced feedback processing time by weeks
Enabled Agile Execution with Real-Time Work Items
Converted insights into live epics, features, and user stories instantly.
Linked customer feedback to real product decisions
Created work items directly from insights
Synced everything with Jira for smooth execution
Tracked status across discovery, build, and release
Improved Collaboration Across Teams and Functions
Kept product, engineering, design, and leadership fully aligned.
Used centralized product spaces for visibility
Ensured context-sharing with linked discussions
Replaced fragmented tools like Excel and PowerPoint
Increased cross-functional velocity by 50%
What They Achieved with Shorter Loop…
Increased MVP Accuracy
60% more realistic MVP delivery
Less rework and improved time-to-market
Better feature fit from early product discovery
Boosted Customer Satisfaction
20% CSAT increase during the launch window
Reduced user complaints and confusion
Built trust through user-informed design
Rapid Early-Stage Adoption
1,000+ installations in 2 weeks post-launch
Positive retention and growing active base
App usage exceeded initial benchmarks
Team-Wide Collaboration Boost
50% increase in collaboration metrics
Streamlined planning and handoffs
Teams worked with shared context and clarity
See what our customer say about their Success with Shorter Loop
Join hundreds of forward-thinking product teams already using our product management platform
Product Manager
Global Travel Tech Company
Using Shorter Loop has revolutionized our product development process. The insights and feedback we received allowed us to create a more accurate MVP, leading to a significant increase in customer satisfaction and rapid adoption. Our team's collaboration and efficiency have never been better.