Travel Tech Leader Boosts MVP Precision and CSAT with Shorter Loop

A leading global travel tech company, launching products in the USA and European markets, focused on creating seamless travel experiences through its mobile and web-based apps. The company previously used Excel and PowerPoint for product management, facing challenges in market research, feedback analysis, and product strategy planning.

Goals:

• Understand customer requirements and validate personas
• Streamline feedback analysis for faster product iteration
• Define a robust product and GTM strategy
• Enhance customer experience and satisfaction

Challenges

• Market Research and Customer Discovery: The need to understand customer requirements, validate personas, and gather insights for key feature development in the MVP.
• Manual Feedback Analysis: Gathering and analyzing potential user feedback manually was time-consuming, taking weeks.
• Product Strategy and GTM Planning: Defining the right GTM strategy, product strategy, subscription models, and additional revenue streams.

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Shorter Loop Solution

• Branded Feedback Portal: Shorter Loop’s Idea Manager enabled the company to create a branded feedback portal, reaching unlimited potential customers for feedback.
• Continuous Discovery: Continuous discovery efforts helped in creating realistic products and accelerating the product development lifecycle. Regular feedback loops and ongoing market research ensured that the product evolved in line with customer needs and market trends.
• AI-Powered Insights: Data-driven analysis capabilities provided AI-powered insights on key problem statements and potential solutions.
• Real-Time Decision Making: Enabled product teams to turn insights into real-time work items such as epics, features, and user stories.
• Unified Collaboration: Improved collaboration between product, engineering, management, and design teams by keeping everyone on the same page.
• Enhanced CX and UX: Helped the CX and Design/UX teams build a seamless app experience with easy navigation, booking features, trip summaries, cancellations, competitive pricing, and hassle-free travel.
• Agile Business Objectives: Created a realistic, agile roadmap driven by business objectives.

Results Achieved -