Supply Chain Leader Optimizes Logistics and Feedback with Shorter Loop

A leading supply chain technology company aimed to enhance logistics efficiency and streamline feedback processes. Previously using Excel and Google Sheets for product management, the company faced challenges in managing product development and team collaboration.

Goals:

• Streamline product management processes
• Enhance team collaboration across departments
• Optimize logistics operations
• Implement data-driven decision-making with comprehensive metrics

Challenges

• No Streamlined Product Management: The company struggled with disjointed efforts in managing product development.
• Team Collaboration: There was a significant issue in communication and collaboration between product, development, design, leadership, marketing, and sales teams.

Implementing Shorter Loop provided the company with comprehensive solutions that addressed their challenges effectively:

Crafting Holistic Roadmaps

• Unified Roadmap: Shorter Loop enabled the company to craft a holistic roadmap that tied business objectives and customer metrics on one page. Each department could now put their roadmap on a single platform, enhancing visibility and alignment.
• Flexible Intervals: Teams could now plan based on their requirements—sprint-based, monthly, quarterly, or using a now, next, and later approach. This flexibility allowed them to align their timelines with the overall business objectives and customer needs.
• Leadership and Team Views: The platform offered summary views for leadership, displaying key work items and team-wise summaries, as well as detailed views for engineering and other departments to understand the why behind each task. This dual view facilitated better alignment and understanding across teams.

Enhanced Collaboration and Integration

• Backlog to Roadmap: Creating a roadmap from the backlog became straightforward, with seamless synchronization with Jira. Each work item could be clicked to sync, making collaboration 50% more efficient.
• User Experience: The intuitive and clean UX of Shorter Loop required no training, ensuring immediate adoption and ease of use.
• Business Understanding: Development teams gained a deeper understanding of business objectives by seeing how their tasks impacted customer-centric metrics and business goals. Features and user stories now included information on customer feedback, brainstorming activities, impacted metrics, and alignment with the product vision and OKRs.

Tight Integration with Jira

• Cohesive Work: The tight integration with Jira ensured that status changes in Jira were reflected in Shorter Loop and vice versa. This cohesion ensured that product and development teams worked in harmony.

Metrics Dashboard:

• All Product Metrics in One page: The product metrics dashboard provided a comprehensive view of the customer journey before, during, and after launch, including feature usage, CSAT, website visits, customer acquisition, retention, engagement, installations, NPS, customer effort score, and more. Now taking right actions by seeing these metrics and planning further releases and enhancements to the products along with right campaigns to tap customers have become also easy.