USA Supply Chain Leader Improves 50% Product Efficiency
Discover how a global supply chain tech company boosted collaboration by 50% and improved product ops with Shorter Loop's agile solutions.
Supply Chain Leader Boosts Collaboration by 50% with Shorter Loop's Agile Product Management Solutions
Shorter Loop delivered measurable impact -
Boosted product operations efficiency by 40%
Improved department alignment, clear visibility on the roadmap
Seamless Jira integration, team collaboration up by 50%
A clearer understanding of business impact
Detailed insights for data-driven decisions
Before Shorter Loop…
Challenges the Company Faced
Disjointed product development across tools like Excel and Sheets
Lack of shared visibility and alignment across departments
Difficulty aligning roadmaps with the business goals
No clear connection between product efforts and business impact
Goals They Wanted to Achieve
Streamline product management across the departments
Improve collaboration between product, engineering, and business teams
Create a holistic roadmap across departments
Enable data-driven decisions based on customer and product metrics
Fast Facts
How Shorter Loop Helped…
Shorter Loop helped this global enterprise shift from scattered workflows to strategic, connected product operations. Here's how the transformation happened -
Create Holistic Roadmaps
Unified Roadmap: Shorter Loop enabled the company to craft a holistic roadmap that tied business objectives and customer metrics on one page. Each department could now put their roadmap on a single platform, enhancing visibility and alignment.
Flexible Intervals: Teams could now plan based on their requirements—sprint-based, monthly, quarterly, or using a now, next, and later approach. This flexibility allowed them to align their timelines with the overall business objectives and customer needs.
Leadership and Team Views: The platform offered summary views for leadership, displaying key work items and team-wise summaries, as well as detailed views for engineering and other departments to understand the why behind each task. This dual view facilitated better alignment and understanding across teams.
Connecting Strategy to Delivery
Backlog to Roadmap: Creating a roadmap from the backlog became straightforward, with seamless synchronization with Jira. Each work item could be clicked to sync, making collaboration 50% more efficient.
User Experience: The intuitive and clean UX of Shorter Loop required no training, ensuring immediate adoption and ease of use.
Business Understanding: Development teams gained a deeper understanding of business objectives by seeing how their tasks impacted customer-centric metrics and business goals. Features and user stories now include information on customer feedback, brainstorming activities, impacted metrics, and alignment with the product vision and OKRs.
Tight Integration with Jira
Cohesive Work: The tight integration with Jira ensured that changes in Jira were automatically reflected in Shorter Loop and vice versa. This cohesion ensured that product and development teams worked in harmony.
Metrics Dashboard
All Product Metrics in One Page: The product metrics dashboard provided a comprehensive view of the customer journey before, during, and after launch, including feature usage, CSAT, website visits, customer acquisition, retention, engagement, installations, NPS, customer effort score, and more. Now that we are taking the right actions by analyzing these metrics and planning further releases and enhancements to the products, along with the right campaigns to engage customers, it has also become easier.
Business Impact Awareness for Dev Teams
Outcome-Driven Development:
Engineers weren’t just building features — they now had context. With every task linked to metrics and business goals, product delivery became more strategic and customer-focused.
Clear Product Vision:
Seeing the full picture helped dev teams prioritize better, collaborate faster, and feel connected to the product’s purpose.
What They Achieved with Shorter Loop
Enhanced Alignment
Created shared visibility across product, design, and engineering
Connected high-level strategy with day-to-day tasks
Reduced misalignment in goals and delivery timelines
Increased Efficiency
Eliminated tool switching with integrated workflows
Streamlined backlog management and sprint planning
Accelerated decision-making during planning cycles
Business Insight for Dev Teams
Clear link between product goals and technical execution
Prioritized features based on user and business value
Improved engagement from developers on strategic priorities
Comprehensive Metrics
Centralized view of CSAT, NPS, and feature usage
Enabled data-driven iteration and roadmap adjustments
Aligned metrics with team goals and performance reviews
See what our customer say about their Success with Shorter Loop
Join hundreds of forward-thinking product teams already using our product management platform
Product Lead
Leading Supply Chain Tech Company
Shorter Loop has transformed our logistics operations. The enhanced team collaboration and real-time market insights through product discovery, customer feedback, and experimentation have enabled us to optimize product features that are relevant for our customers and make data-driven decisions to create strategic and agile product roadmaps. This has also contributed to higher customer satisfaction.