Shorter Loop Delivers 360° Feedback for an Agile Australian Fintech Company

Our client is a leading Banking and Financial Services Company in Australia, employing 3,000 professionals. They follow an agile methodology for product development and struggle with gathering and integrating feedback from customers, partners, and internal stakeholders. They sought a way to seamlessly manage 360-degree feedback and align product features with business goals.

Challenges they have:

• Difficulty in gathering feedback from various sources
• Nuisance of managing feedback in one place
• Lack of seamless alignment between feedback and business goals
• Need for a robust product strategy

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How Does Shorter Loop Solve this?

Shorter Loop (the new name of Prodeasy) introduced the Idea Manager and Business Model Canvas to our client. This allowed them to collect, organize, and prioritize feedback effortlessly. The platform facilitated the alignment of feedback with business goals, enabling a seamless product strategy. Shorter Loop's integration capabilities made bridging the gap between feedback and action easy.

Results/Impact/Metrics Achieved:

• Streamlined feedback gathering and management, reducing feedback handling time by 40%
• Seamless alignment between feedback and business goals
• Robust product strategy development, resulting in a 25% increase in product innovation
• Improved product development efficiency, reducing time-to-market by 30%
• Enhanced customer and stakeholder satisfaction with a 20% increase in NPS scores

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