Shorter Loop Delivers 360° Feedback for an Agile Australian Fintech Company

Shorter Loop delivered measurable impact -
Reduced feedback handling time by 40%
Reduced time-to-market by 30%
20% increase in NPS scores
Shorter Loop Delivers 360° Feedback for an Agile Australian Fintech Company

Before Shorter Loop…

Challenges the Company Faced
Fragmented feedback from customers, partners, and teams
No unified view of feedback across the product lifecycle
Lack of alignment between insights and strategic priorities
Goals They Wanted to Achieve
Build a robust, customer-driven product strategy
Reduce manual effort in feedback tracking
Improved alignment between teams and product goals

Fast Facts

Industry
Banking and Financial Services
Stage
Enterprise
Country
Australia
Tools Used
Jira

How Shorter Loop Helped the Fintech Company Streamline Product Feedback and Strategy

Shorter Loop helped this agile fintech company shift from scattered feedback processes to a connected product feedback system, anchored in strategy and real-time collaboration. Every stakeholder's voice was heard, every insight was actionable, and every product decision was rooted in real business outcomes.
Centralized All Feedback with Idea Manager
Created a single, easy-to-manage feedback hub for all sources.
Captured feedback from customers, internal teams, and partners
Tagged and grouped feedback to themes, personas, and goals
Prioritized feedback based on impact and urgency
Made feedback visible across the product and leadership teams
Centralized All Feedback with Idea Manager
Aligned Insights with Business Strategy
Connected feedback directly to product objectives and business models.
Mapped ideas to strategic blocks in the Business Model Canvas
Assessed alignment with OKRs and impact goals
Used customer insights to guide quarterly planning
Prioritized initiatives with confidence
Aligned Insights with Business Strategy
Enabled Faster, More Confident Product Decisions
Turned feedback into product work without friction or delays.
Converted top feedback into epics, features, and stories
Synced seamlessly with Jira for execution
Empowered product teams to make real-time updates
Ensured traceability between ideas and delivery
Enabled Faster, More Confident Product Decisions
Enhanced Cross-Functional Collaboration
Improved feedback visibility and context sharing between functions.
Shared insights with design, CX, dev, and business teams
Removed silos by linking feedback to discovery and execution
Accelerated product cycles with tighter feedback loops
Fostered team buy-in around customer needs
Enhanced Cross-Functional Collaboration
Centralized All Feedback with Idea Manager

Results Achieved with Shorter Loop…

Feedback Efficiency and Speed
Feedback Efficiency and Speed
40% reduction in feedback handling time
Replaced manual tracking with automated flow
Faster turnaround from insight to action
Stronger Product-Market Alignment
Stronger Product-Market Alignment
Connected Business goals and product feedback
More strategic product planning, guided by real voices
Increased roadmap relevance and accuracy
Faster Time-to-Market
Faster Time-to-Market
30% decrease in time taken to ship new features
Iteration cycles are shortened across agile teams
Fewer delays due to unclear feedback paths
Higher Customer & Stakeholder Satisfaction
Higher Customer & Stakeholder Satisfaction
NPS scores increased by 20%
Fewer feature mismatches post-release
More confidence in the product experience

See what our customer say about their Success with Shorter Loop

Join hundreds of forward-thinking product teams already using our product management platform
Product Manager
Banking and Financial Services Company
Shorter Loop has revolutionized the way we manage feedback and develop our products. It provides us with a seamless process to gather, prioritize, and align feedback with our business goals. The Idea Manager and Business Model Canvas have become invaluable tools for our product strategy, making us more responsive to customer needs. It reduced feedback handling time by 40%, resulting in a 25% increase in product innovation. Our time-to-market decreased by 40%, and our NPS scores went up by 20%. Shorter Loop has become indispensable for us.